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The Director, Brand & Merchandising at Waterford, part of Fiskars Group, is responsible for shaping the brand's future and driving merchandising strategies to ensure consistency across key markets. This role involves collaborating with cross-functional teams to integrate creativity with commercial strategy, aiming to enhance brand equity and drive P&L growth globally. The position requires a balance of innovation in product development while respecting Waterford's heritage, making it a critical leadership role in a luxury lifestyle brand.