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The Director of Brand Marketing is the powerhouse behind increasing brand awareness, telling our story in a way that captivates our guests, and ensuring our marketing efforts drive real impact. From digital channels to in-store experiences, this leader oversees national and local marketing execution, juggling multiple agency partners-including creative, social, and media-to ensure every campaign aligns with our brand vision. Leading a team of brand marketers, digital strategists, and graphic designers, this role is the ultimate brand champion-fueling franchisee marketing success and keeping Smoothie King top of mind for guests nationwide.