Director, Brand Marketing Whirlpool Brand

Whirlpool • Benton Harbor, MI

410d

About The Position

The Director of Brand Marketing for the Whirlpool brand is a key leadership role responsible for shaping the brand's future and ensuring its success in the marketplace. This position involves overseeing brand strategy, execution, and alignment across various marketing efforts, with a focus on driving business growth and enhancing brand preference among key consumer audiences. The role requires collaboration with cross-functional teams to create compelling brand narratives and integrated marketing plans that resonate with consumers.

Requirements

• Bachelor's Degree
• Minimum of 10 years of marketing experience, preferably in Brand Marketing
• Minimum 3-5 years of people leadership experience
• Experience driving results in a matrix environment
• Direct responsibility and ownership of media budgets
• Proven experience in campaign development process and governance structure.

Nice To Haves

• MBA or Masters in a relevant field
• Advanced degrees or certifications

Responsibilities

• Design and drive brand strategy aligned with the brand's vision, mission, and values.
• Lead Integrated Brand Marketing and Product Content teams, providing strategic input to activation, media, and social media teams.
• Own the Integrated Brand Plan, partnering with portfolio and channel teams to build effective strategies and tactics.
• Ensure brand consistency in messaging, visuals, and experiences across all channels.
• Create meaningful connections with consumers through storytelling and integrated activation.
• Foster a consumer-first mindset by understanding consumer behavior and preferences.
• Develop a learning plan to adapt to changing consumer and competitive landscapes.
• Drive brand growth by attracting new consumers and encouraging existing consumers to purchase more or higher-priced products.
• Collaborate with portfolio, channel, sales, and digital teams for alignment and execution excellence.
• Track and report on brand and campaign performance, recommending optimization actions for maximum ROI.
• Provide strategic direction for new product launch strategies and tactics.
• Ensure quality marketing and communication objectives in partnership with product marketing.
• Align brand priorities with portfolio marketing and collaborate with activation teams for effective execution.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Electrical Equipment, Appliance, and Component Manufacturing
• Education Level: Bachelor's degree
• Number of Employees: 10,001+ employees