Director, Brand Marketing Content
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About The Position
As the Director of Brand Marketing Content at McKinsey & Company, you will lead the global content and storytelling strategy, planning, and operations. This role is pivotal in ensuring that the best stories of our people in action, our client impact, and our firm's positive societal impact are shared effectively. You will be responsible for shaping McKinsey's reputation and strengthening client development through compelling content that highlights our innovation and mission to create positive, enduring change. In this position, you will oversee a global team of creative professionals and manage multiple programs, including McKinsey's brand content strategy, brand news and copy production, organic social media, and client impact storytelling. Your leadership will be crucial in elevating our brand presence and reputation globally. You will take a data-driven approach to understand audience needs and drive innovation across our content mix, formats, channels, and tone. You will set the agenda for our broader marketing content approach and collaborate on flagship global campaigns to enhance market presence and drive growth. Additionally, you will lead the brand news and copy program, which serves as the editorial engine for various marketing platforms, ensuring that all content reflects McKinsey's commitment to sustainable and inclusive growth. Your role will also involve directing our organic social media program and client impact storytelling, ensuring that we effectively communicate our successes and the transformative impact of our work. Furthermore, you will engage colleagues across the firm in our brand content agenda, building collaborative relationships with various practice areas and regions. Key functions of your role will include crafting and executing global brand marketing strategies, ensuring consistent brand messaging, managing diverse marketing content production, analyzing market trends, and monitoring campaign effectiveness to achieve strategic objectives.
