Director, Brand Marketing (Capital One Auto)

Capital One • Plano, TX

298d • $181,800 - $207,500

About The Position

Capital One Auto, a trusted industry leader committed to empowering customers with innovative financing solutions, is searching for a Director to lead Brand Strategy for the Auto business. In this role, you will lead the charge in defining and amplifying our brand's presence, ensuring we remain the go-to choice for auto dealers and industry partners nationwide. This is an opportunity to make a significant impact in a dynamic, fast-paced industry, crafting compelling brand narratives that resonate with customers and industry partners. If you thrive on strategy, creativity, and data-driven decision-making, and you're ready to elevate a brand to new heights, this role is for you.

Requirements

• Experience in brand marketing, with a proven track record in the financial services, fintech, auto, or business-facing industries.
• A strong strategic mindset with the ability to translate business goals into impactful brand initiatives.
• A high level of adaptability and resilience, with the ability to manage priorities and executive-level requests while maintaining strategic focus.
• Expertise in multi-channel marketing—from digital, social, and content marketing to traditional and experiential activations.
• A data-driven approach with experience leveraging analytics, customer insights, and market research to drive decisions.
• Leadership skills that inspire—experience managing teams, fostering innovation, and collaborating cross-functionally at all levels.
• Exceptional storytelling and communication skills, both written and verbal.
• Experience working with internal creative teams and agencies to execute high-quality campaigns.

Nice To Haves

• B2B marketing experience preferred, particularly in building brand equity and driving customer and partner engagement.

Responsibilities

• Develop & Execute Brand Strategy: Lead the brand vision, positioning, and messaging, ensuring alignment with business objectives and market opportunities.
• Lead Integrated Marketing Campaigns: Oversee cross-channel campaigns that drive awareness, engagement, and customer acquisition across digital, traditional, and experiential touchpoints.
• Strengthen Brand Identity: Ensure consistency in brand voice, visual identity, and storytelling across all customer and partner touchpoints.
• Drive Thought Leadership & Market Influence: Position the company as an industry innovator through content, public relations, and executive visibility strategies.
• Enhance Customer Experience: Collaborate with product, sales, and customer service teams to ensure the brand experience is seamless, engaging, and customer-focused.
• Leverage Data & Insights: Use analytics and customer insights to inform marketing strategies, optimize performance, and measure brand health.
• Lead & Inspire a High-Performing Team: Build, mentor, and manage a team of brand marketers.

Benefits

• Comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.
• Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI).

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Credit Intermediation and Related Activities
• Education Level: Bachelor's degree