Director, Brand Management, Minute Maid

The Coca-Cola Company•Chicago, IL

About The Position

The Director, Brand Management role is responsible for leading the strategy and business creation across a portfolio of Minute Maid brands in the Bottler Delivered route to market. This is accomplished by creating brand growth strategies and the long-term business plan while translating those into actionable annual brand plans. This includes Strategy Creation, Brand Planning, Marketing Communications, Innovation, Commercial Strategy, and Research, as required.

Requirements

7-9 Years related marketing experience, CPG experience preferred.
Solid analytical skills.
Expertise in strategy development.
Expertise in innovation development.
Experience managing creative agencies.
Strong project management skills from idea through to execution.
Solid verbal and written communication skills.
Strong influencing skills.
Ideally has managed and led teams with thought leadership.
Deep knowledge of retail landscape in the US (ideally on Beverage Chilled or Food Service Route to Market.
Bachelor’s degree in marketing, business or related field required.

Nice To Haves

MBA is preferred.

Responsibilities

Establish brand growth strategies and develop the long term business plan and goals across the Minute Maid Juices/ Juice Drinks portfolio.
Craft the annual Business/Brand Plan and establish prioritized sources of growth building blocks to achieve the plan.
Monitor the brand and competitive environment, routinely provide performance updates to leadership and stakeholders, and proactively recommend changes in direction as required.
Coach and mentor team members that work in BDB Portfolio.
Lead the development and execution of the Price and Package Architecture strategy and innovation pipeline that creates system value and delivers against brand strategies.
Works with cross-functional team to commercialize product and packaging launches, leading the creation of the project charter, packaging artwork, consumer research, R&D formulation and internal/global approvals and materials to support the launch (i.e., mocks-up/sales samples).
Identify commercial opportunities to grow the base business and to support new products and packages.
Collaborate with system partners (Channel, PAC, Human Insights, Finance, SRA, Legal, etc.) to ensure ongoing brand engagement and identify opportunities to achieve business goals and/or close gaps.
Translate the brand’s business strategies into compelling agency briefs.
Work with IMC team to develop, execute and track a Marketing Communications plan that delivers to the brand’s goals, objectives, and strategies.
Work with Human Insights to execute routine and ad-hoc research projects, and measure effectiveness of in-market marketing plan activities. Proactively recommend change in direction as required.
Manage the brand DME budget to deliver against financial targets, accounting principles, process guidelines & goals.
Foster brand relationships with the global team.