Director, Brand Licensing

Ariat International-posted 4 months ago

$158,000 - $178,000/Yr

Full-time • Senior

San Leandro, CA

Wholesale Trade Agents and Brokers

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The Director, Brand Licensing is responsible for the full lifecycle of the Ariat licensing business. This new position owns developing the licensing strategy, identifying potential brand-right opportunities, and bringing these partnerships to life. The successful candidate for this position is an entrepreneur who is passionate about building internal and external relationships and partnering across functions to drive the licensing business.

Identifying, qualifying, and quantifying product partnership opportunities to meet revenue targets and increase brand visibility
Driving licensing strategy for key product categories independently - developing business cases and creating innovative proposals that deliver mutual value
Building and maintaining a pipeline of brand-right opportunities while analyzing and prioritizing them based on scalability and potential
Managing all aspects of licensing, including business planning, contract negotiation, go-to-market (GTM) execution, relationship development, and quarterly business reviews
Owning and effectively communicating business results and requirements to both internal and external stakeholders
Developing strong relationships across all organizational levels and leading cross-functional discussions and negotiations with partners
Collaborating cross-functionally with product, design, marketing, legal, and strategy teams to develop and onboard partners
Leading, developing, and motivating direct reports to ensure high performance
Partnering closely with the executive team to support and advance strategic licensing initiatives
Other duties as assigned

Deep knowledge of licensing best practices; strong merchandising 'eye'
Passionate about the customer with a strong interest in understanding and driving user behavior
7+ years' licensing or related experience in consumer products; experience in an omni-channel brand preferred. Experience with Outdoor, Athletic, or Western markets a plus
Demonstrated ability to lead and develop direct report(s) and motivate a team to reach goals
Excellent communication skills and the ability to work collaboratively in a cross-functional team environment while being able to achieve individual goals and projects
Effective relationship-building skills; professional savvy and organizational agility to leverage partnerships across the organization to get work done
Excellent business acumen and analysis skills - ability to utilize data to read and drive the business
Proactive problem-solving skills: ability to anticipate obstacles and quickly generate alternate solutions/ideas
Composure and ability to present to internal and external senior leadership level
Exceptional organizational skills; detail oriented
Strong time management skills: ability to juggle scope, priorities and multiple projects
Employs a strategic approach to process; ability to organize and divvy up work effectively
Can-do positive attitude and a roll-up-your-sleeves approach; personable and flexible with demands and changes in business
Bachelor's degree in a related field preferred

Medical, dental, vision, and life insurance options
Expanded wellness and mental health benefits
Paid time off (PTO), paid holidays, and paid volunteer days
401(k) with company match
Bonus incentive plans
Team member discount on Ariat merchandise

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