Code and Theory-posted 1 day ago
$165,000 - $185,000/Yr
Full-time • Director
New York City, NY
251-500 employees

The Director, Brand Intelligence & AI Transformation will play a foundational role in shaping Code and Theory's Enterprise Experience Transformation practice, serving as a trusted advisor to enterprise clients, leading engagements that transform brands to succeed in an increasingly AI-first world. Your primary focus: helping clients translate static brand systems into structured schemas, token libraries, and governance models that power creative automation and AI-driven workflows. You won't be expected to serve as the technology or data expert, but you will orchestrate partners and cross-functional teams as the strategic lead of each engagement. Beyond brand-specific work, you'll also serve as a solution strategist across broader AI transformation engagements, from discovery through implementation. This is a hands-on leadership role. You'll lead client and partner relationships, facilitate workshops, and present to senior stakeholders, while also rolling up your sleeves to shape deliverables directly. Moving fluidly between the boardroom and the "build room" is essential.

  • Lead brand audits and AI-readiness assessments to identify gaps between existing brand standards and readiness for AI
  • Work with tech and data teams to translate static brand guidelines into machine-readable artifacts: hierarchical schemas, minimum viable token libraries, and governance models consumable by client technology stacks
  • Work with clients and technologists to design the solutions that enable creative platforms, content management systems, and marketing automation tools to generate on-brand assets automatically
  • Partner with design, engineering, and technology strategy teams to ensure brand tokens and assets are implemented across martech (e.g., CDP, DAM, CMS, and creative tooling)
  • Lead discovery interviews, maturity assessments, and workshops to identify AI transformation opportunities and operational pain points across broader marketing operations
  • Partner with AI tech strategists on transformation roadmaps and business cases that connect rapid value demonstration to long-term enterprise capability building
  • Guide implementation paths from prototype to pilot to scale, ensuring enablement and adoption with client teams
  • Own day-to-day client relationships and oversee multi-track transformation programs with clear value realization metrics
  • Partner with C-suite stakeholders (CMOs, CDOs, CIOs/CTOs) to influence vision, priorities, and operating model shifts
  • Support new business and proposal work by articulating how brand systems and AI transformation create enterprise value
  • Codify frameworks and engagement models for brand AI-readiness, token library development, and transformation delivery
  • Convert methods into repeatable service offerings and delivery playbooks
  • Develop thought leadership, case studies, and POVs that position brand systems as foundational infrastructure for AI transformation
  • Partner with creative technologists, ML specialists, strategists, and engineering leaders
  • Manage external resources and vendor relationships where needed
  • 8–12+ years in brand consulting, marketing consulting, or transformation delivery
  • Proven track record building brand systems as the main client lead and team lead (need to know how to build brands to break them!)
  • Experience applying AI or automation to workflows
  • Familiarity with modern marketing technologies—DAM, CMS, CDP, CRM, Workfront, workflow automation, creative tooling
  • Experience designing pilots, POCs, and roadmaps with business-case rigor
  • Strength in structured thinking, executive storytelling, and relationship-building with senior stakeholders
  • Comfort working hands-on in technical environments, e.g., GenAI tools or low-code platforms
  • Proven experience leading transformation engagements in matrixed and cross-disciplinary environments
  • Bachelor's degree required; Master's or technical specialization preferred
  • Hands-on experience with Adobe ecosystem tools (Adobe Experience Cloud, Creative Cloud, Firefly Services)
  • Prior experience automating brand guidelines
  • Entrepreneurial mindset; thrives in ambiguity, builds new ways of working, and moves fast
  • Deep curiosity and willingness to explore emerging GenAI capabilities for brand and content applications
  • Strong change leadership skills; able to influence people, process, and technology
  • Equal comfort leading a client workshop and building a working prototype
  • Willingness to travel within the US (10–20%)
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