Director, Brand Experience & Media
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About The Position
Reporting to the CMO, the Director, Brand Experience & Media will be a strategic and creative integrated marketing leader responsible for bringing the Pizza Hut US brand and products to life with innovative, holistic (fully end-to-end) campaigns, programs, and activations that will build affinity, engagement, and loyalty among current and future audiences. The leader will strengthen and grow Pizza Hut US to the #1 pizza brand in the US through a combination of differentiated brand strategy, bold creative, and fully integrated campaigns, programs, and brand experiences across the entire Pizza Hut US portfolio of products. This pivotal role requires an individual with a passion for building global brands, designing innovative campaigns, and seamlessly connecting the dots between various teams, channels, and initiatives into a fully integrated brand activation and go-to-market strategy across product launches, always-on initiatives, and the brand's physical and digital presence across owned channels, retail, and through partners (Franchisees, and other partner brands i.e Pepsi and Cinnabon). This is not a traditional integrated marketing role - it will require strategic brainpower, boundless creativity, ingenuity, US cultural know-how, thinking beyond boundaries, and pushing for integration between many diverse activities for scaled impact. It is an opportunity to reimagine the go-to-market playbook for a top global brand, translating the upside into market share growth.
