Director, Brand Creative Lead

Scotts Miracle-Gro • Columbus, OH

106d • $175,700 - $206,700

About The Position

At Scotts Miracle-Gro, creativity isn’t a department—it’s our lifeblood. We’re the brand that people trust to grow everything from backyard gardens to big ideas, and we’re looking for a creative leader who’s ready to do the same. Here, you won’t just approve campaigns—you’ll shape culture. You’ll dream big, get your hands dirty, and inspire a team to create work that feels authentic, disruptive, and impossible to ignore. This position is open to candidates located anywhere in the United States. While you will be able to work remotely, regular travel to our world headquarters in Marysville, a suburb of Columbus, Ohio, will be required. This isn’t just another director role - it’s a chance to lead the tone and voice of one of our iconic consumer brands at a moment when consumers are craving connection with nature, authenticity in storytelling, and fresh ways of seeing the everyday.

Requirements

• A creative powerhouse with 10+ years of experience turning brands into cultural icons.
• Experience leading breakthrough integrated campaigns - TV to TikTok - and knows how to make work that travels.
• A strategist who can align with business goals without losing creative soul, capable of inspiring consumer-centric thinking.
• A leader who’s as comfortable in a pitch room as they are storyboarding on the fly, and adept at influencing senior stakeholders.
• A human who actually loves plants, gardens, and green spaces.

Responsibilities

• Lead the charge on brand advertising and communications that make us impossible to miss and unforgettable once seen, owning the entire creative journey from initial strategy through execution and ongoing cultural activations.
• Drive integrated creative campaigns across every touchpoint - TV, social, partnerships, PR, influencer, activations - for in-year executions and speed-to-culture moments.
• Push boundaries while staying rooted in what matters most: helping people grow and care for living things, inspiring your team to be true creators who embrace agile ways of working.
• Partner with internal teams (like 'Insights' and 'Digital') and external agencies to deliver bold creative that actually works - on time and on point.
• Actively manage agency relationships, providing clear feedback and exploring new approaches to foster trust and accelerate decision-making.
• Inspire and mentor a team of three direct reports (Art Director, Copywriter, Integrated Marketing Manager) to think bigger, sharper, and braver.
• Own strategic discussions and recommendations with North American leadership teams, facilitating dynamic collaborations across all creative and cross-functional partners to increase the cultural relevance of our Brands.

Benefits

• Medical, dental and vision coverage for you, your spouse/domestic partner and dependents.
• Wellness reimbursement program.
• 401K match (up to 7.5%).
• 15% discount on company stock.
• Access to Maven Family Planning and up to $30,000 to accommodate for adoption, fertility and surrogacy.
• Employee Resource Groups focusing on diversity and inclusion, family, education and sustainability.
• Opportunities for community service and volunteerism.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees