The primary responsibilities of this role, Director, Brand Communications - NA Pharmaceuticals (Women's Healthcare) are to: The Brand Communications Lead oversees all brand communications for Bayer Pharmaceuticals Women's Healthcare business in the United States. This role develops and executes creative brand communications campaigns targeted to patients (consumers), HCPs and other key audiences. This individual works at a senior level with marketing and brand teams across women's healthcare product franchises. This role contributes to large scale brand initiatives, including brand engagement. This lead delivers 90-day and long-term business outcomes across all areas, bringing significant understanding and expertise about the US healthcare market as well as creative, innovative strategies and approaches to implement brand programs. The ideal candidate must have the ability to work flexibly across the most valuable work to deliver optimal business success. Women's healthcare but is an integral member of the NA Pharmaceutical Communications squad. Engages across a variety of communications squads across the NA Communications team as well as global communications and Pharmaceuticals business squads; Understand consumer insights/trends, including opportunities and potential challenges in women's health to inform and shape forward-thinking communications plans; Use emerging tools like AI and prioritizing out-of-the-box thinking to drive successful campaigns for key audiences; Champion a self-starter mentality by independently initiating high-impact campaigns for key women's healthcare brands and stakeholder engagement tactics that go beyond routine execution; Leverage deep understanding of the women's health landscape to create narratives that resonate with diverse audiences, including healthcare professionals, women, and payers; Guides development of a strategic message platform that resonates with target audiences; advances the pharma narrative; and generates positive brand content in paid, earned, shared and owned channels; Leads and executes creative, engaging and timely communications and campaign strategies for product/brand initiatives aligned with key timelines and budget to produce measurable outcomes and successes. Partners closely with corporate, brand and marketing teams; Establishes and strengthens relationships with healthcare and business journalists through deep domain expertise of the healthcare media landscape; Understands Bayer and competitor landscape in women's healthcare to ensure strategic positioning for Bayer's launch and portfolio brands and to deliver on Pharmaceuticals' outcomes in the company's most critical market; Provides strategic counsel and partnership to brand leaders and agency partners to support positioning the business favorably across marketed and investigational products in women's healthcare but also across many pharmaceutical brands and focus areas; Collaborates seamlessly with brand and marketing teams and global/US communications colleagues to ensure integrated and successful efforts focusing heavily on milestone communications, scientific data, disease awareness, medical meetings and issues management; Partners with Commercial, Medical, Legal and Regulatory colleagues to create effective communications programs aligned with business priorities; Create key communications materials (i.e., press releases, standby statements, Q&A, key messages, narratives); Supports the development of content and planning/execution for US and global congresses and conferences; Establish a measurement program to set/track goals and adjust programming based on results; Extract the best work from external agencies and manage plans to budget.
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Job Type
Full-time
Career Level
Senior
Industry
Chemical Manufacturing
Education Level
Bachelor's degree