Director, Brand/Category Human Insights

The Coca-ColaAtlanta, GA
184d$160,000 - $186,000

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About The Position

As the Director of Human Insights for Category/Brand Strategy, you'll join a high-performing North America Portfolio Strategy & Human Insights team working to deeply understand consumers and unlock growth through actionable insights. Your expertise in market research, consumer & marketplace analytics, and strategic consulting will help shape learning plans that drive impact across the marketing organization. Success in this role requires collaboration, sharp strategic thinking, and comfort navigating a fast-paced, dynamic environment. In this role, you'll lead custom research and analytics across brand strategy, communication, and innovation, partnering with Marketing and cross-functional teams both within North America Operating Unit (NAOU) and globally. Your insights will shape strategic initiatives, leveraging the power of data and storytelling. You'll bring a robust background in custom research and syndicated marketing intelligence, with experience in the consumer-packaged goods industry and a passion for innovative methodologies. We're looking for a strategic thinker who can champion foresight across the organization, draw on diverse perspectives to tackle challenges, and foster an innovative, collaborative mindset. We value constructive discontent, always seeking to improve and embrace change. As a resourceful leader, you'll help us maximize existing data and drive growth by making bold, informed decisions.

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