AEG Worldwide-posted 15 days ago
Full-time • Director
Onsite • El Segundo, CA
5,001-10,000 employees

The LA Kings Director, Brand and Creative Marketing is responsible for developing, managing, and implementing marketing campaigns and creative for all internal business departments as well as overseeing the Creative Services team. Brand Marketing responsibilities include brand marketing/messaging, establishing and maintaining overarching marketing calendar and developing go-to-market promotional plans for all marketing initiatives, GP partners, merchandise programs, and community/foundation initiatives. Additional brand marketing responsibilities include mobile/event marketing programs, promotional items/giveaways, celebrity/ambassador initiatives, and other fan engagement and acquisition initiatives. Creative Services responsibilities include establishing creative themes, direction and overseeing production processes to ensure successful and timely delivery of creative asset needs across the business. Additionally, this role will directly oversee the creative services team of graphic designers.

  • Responsible for all brand marketing efforts and maintaining the overarching marketing calendar and campaign planning process to support all areas of the business. Work with Ticketing, GP, Community / Foundation, In-Arena, and Marketing/Creative teams to identify, prioritize, and schedule all business initiatives needing marketing support. Lead collaborative process of establishing effective go-to-market promotional plans to support all priority initiatives in the marketing calendar.
  • Responsible for developing strategic plans and marketing campaigns to support in season, post season, and offseason fan engagement and acquisition programs. Specific focus on developing strategic promotional and content plans to engage key fan segments (e.g. Cultural Marketing Programs, Theme Nights) and drive fan growth.
  • Partner with Social Media and Content Teams to develop high impact creative and unlock incremental fan engagement and acquisition opportunities.
  • Oversee the process to develop and source promotional items, working with vendors to plan, purchase, produce, deliver, and distribute promotional items and signage for events.
  • Oversee mobile marketing and event activations. Collaborate with Community/Foundation, Ticketing, GP and In-Game teams to ensure high impact activation plans are established and executed effectively
  • Oversee Global Partnership marketing plans to activate sponsorship campaigns and achieve goals as outlined in the agreements.
  • Oversee Celebrity and Ambassador program plans and activations
  • Lead the creative services team and serve as the organization’s creative leader who will drive brand consistency across all fan touchpoints. Build and lead a creative concepting, production, and review process that will ensure this consistency
  • Oversee the production and delivery of all creative concepts used in all visual communication mediums. This includes paid advertising (TV, OHH, print, radio), online marketing, website, social media, in-venue (videoboards, LED ribbons, and stadium signage), and events (activation spaces, branding, and giveaways) while overseeing each phase of the internal and external approval.
  • Responsible for establishing annual brand marketing and creative services goals and operational plan that aligns with the overall business and marketing plans.
  • Manage the department’s marketing and production budgets to support effective and successful operation of the brand and creative services functions
  • Direct and Manage Brand Marketing and Creative Services Teams, providing direction, guidance, and leadership to ensure they are developing and working toward future goals.
  • Knowledge of brand marketing, marketing strategy, and go-to-market promotional planning
  • Ability to analyze campaign components, provide ROI and KPIs
  • Strong sense of project ownership and dedication to delivering outstanding results
  • Stays current with marketing, digital, social, and experimental industry trends.
  • Proficient in HTML and CSS preferred
  • BA/BS Degree (4-year) Marketing, communications, advertising or a related field
  • 7-10 years related work experience
  • In-house marketing or agency experience with a proven track-record of executing comprehensive plans at/under budget that have produced measurable results
  • Experience with automated marketing platforms to execute email, SMS, phone, and mail campaigns
  • Experience with Photoshop preferred.
  • medical, dental and vision insurance
  • paid holidays, vacation and sick time
  • company paid basic life insurance
  • voluntary life insurance
  • parental leave
  • 401k Plan (with a current employer match of 3%)
  • flexible spending and health savings account options
  • wellness offerings
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