Director, BOTOX Digital Marketing Experience Platforms
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About The Position
The Director, BOTOX Digital Marketing Experience Platforms is responsible for the strategic vision, co-creation, execution, and optimization of multiple digital marketing strategies including an integrated patient care model leveraging Botox.com (patient adherence & engagement) and BotoxOne.com (education & operational hub for providers). This leader will drive digital innovation, leveraging data analytics, and omnichannel engagement to optimize patient adherence, provider enablement, and customer acquisition. As the architect of a best-in-class digital ecosystem, they will ensure Botox.com and BotoxOne.com seamlessly integrate with brand marketing, CRM strategy, patient services, trade, and AbbVie's business technology roadmap to create frictionless, high-value experiences. They will oversee end-to-end customer journey mapping, ensure digital governance and compliance, drive financial oversight with a focus on patient retention and provider adoption, and lead the strategic evolution of the platforms. This role collaborates with executive leadership, indication directors & brand leads, Digital Lab, Business Technology Solution teams, and a cross-functional partners to ensure these platforms are industry-leading.
