Director, B2B Marketing

Campspot

97d • $130,000 - $165,000

About The Position

We’re seeking a Director of B2B Marketing to lead marketing for our campground-facing software business. Reporting to the CRO, you’ll own the full B2B marketing strategy—from demand generation to brand and product marketing—and play a key role in driving pipeline, revenue, and industry leadership. This is a player-coach role: you’ll manage a small but capable team while also staying close to the work—experimenting, optimizing, and rolling up your sleeves where needed.

Requirements

• 8+ years of marketing experience in tech or SaaS, including team leadership.
• Demonstrated success in B2B demand generation and pipeline growth.
• Hands-on familiarity with SEO/SEM, Google Ads, Google Analytics, HubSpot, and campaign optimization.
• Strong analytical skills and comfort building performance dashboards or reporting cadences.
• Excellent communicator and cross-functional collaborator.
• Creative, resourceful, and comfortable working in dynamic or evolving environments.
• Bachelor’s degree required; MBA preferred.

Nice To Haves

• Experience marketing to SMB or low-tech buyer segments.
• Prior sales experience or close partnership with Sales teams.
• International exposure or multi-market campaign experience.
• Familiarity with AI tools for marketing optimization or content creation.

Responsibilities

• Develop and execute full-funnel campaigns across digital and offline channels to attract and convert campground operators.
• Oversee SEO, SEM, paid social, email marketing, and outbound programs—balancing experimentation with ROI discipline.
• Manage agency and vendor relationships, optimize spend allocation, and drive continuous improvement through A/B testing and data insights.
• Strengthen the Campspot brand and ensure consistent messaging across all touchpoints.
• Create thought leadership and content that educates and inspires: blog posts, webinars, white papers, customer stories, and event presentations.
• Build and maintain relationships with industry partners, associations, and media.
• Partner with Product Management to launch new features and deepen engagement with existing ones.
• Craft clear positioning and value messaging that resonates with campground operators.
• Lead creation of sales collateral, demos, and educational resources that support adoption and retention.
• Oversee software.campspot.com, ensuring the site effectively communicates value, drives engagement, and converts visitors into qualified leads.
• Collaborate with design and development partners on continuous improvement, UX optimization, and testing.
• Equip the Sales team with collateral, insights, and campaigns that improve pipeline velocity.
• Maintain and optimize the CRM database (HubSpot) for segmentation, reporting, and scalable outreach.
• Monitor key marketing KPIs and pipeline metrics, using insights to refine strategy and report impact.
• Lead and develop a team of 3–5 marketers across demand gen, content, and product marketing.
• Collaborate closely with Sales, Product, Account Management, and the B2C marketing team.
• Operate with curiosity, creativity, and a growth-hacker mindset in a lean, fast-moving environment.

Benefits

• Total compensation for this role is anticipated to be in the following range: $130,000 - $165,000.
• Competitive benefits, including medical, dental, vision, life, and disability insurance options at affordable rates.
• 401(k) plan with employer match.
• Flexible and casual work environment with flexible time off.
• Employee camping credit to encourage getting outdoors and experiencing our product!

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: Bachelor's degree
• Number of Employees: 101-250 employees