Director, B2B Communications

DIRECTV • NY

328d • $105,830 - $192,050

About The Position

DIRECTV is seeking an innovative and experienced public relations professional and content creator responsible for driving external awareness of Business-to-Business teams through earned, owned, and social communications by creating, writing, researching, and developing solid, actionable content in various formats and comprehensive campaigns while ensuring consistent brand messaging and visual identity across all communication channels to maintain DIRECTV’s reputation and market positioning. The ideal candidate is a skilled communicator and an extraordinary writer with demonstratable experience in journalism, PR, or new media. They are curious, persistent, and comfortable asking the right questions to get the information required to put together fully developed news content. They are self-driven and comfortable working independently with little supervision – owning projects from start to finish. They can turn complex stories into engaging and compelling content and think strategically to elevate storytelling. They follow current events to stay current on industry news and societal trends. They enjoy creating valuable content that appeals to relevant customer audiences – businesses, marketers, distribution partners – to position DIRECTV as a thought leader. They are comfortable promoting creative ideas to the team, with the experience and knowledge to usher the ideas to execution. They are comfortable working with partners internally and externally to create content that is informative, engaging, and compelling. They have experience in supporting Business-to-Business and Advertising Sales communications initiatives, including but not limited to customer testimonials, amplifying research, and creating content for executive positioning including speaking events. They have a solid understanding of the digital marketing landscape and familiarity with the advertising technology industry, including programmatic buying, data-driven marketing, and ad tech solutions. They have a working knowledge of the pay-TV industry, specifically DIRECTV and its competitors. They have served as a corporate spokesperson in the past. They have strong media contacts in the B2B, advertising sales, and ad tech industry with demonstrated success in pitching.

Requirements

• 10+ years’ experience writing, editing, and creating content across print and/or digital media supported by a strong portfolio of high-quality work.
• A bachelor’s degree in a related field preferred.
• Strong, adaptable written and verbal communication skills.
• Demonstrated ability to create effective content in a variety of styles and formats including press releases, emails, videos, blogs, employee communications, newsletters, and speeches.
• Ability to create and develop compelling stories about departmental activities for a mass external audience.
• Capable of working both independently and in a collaborative, team-focused environment.
• Excellent interpersonal skills and an ability to exercise good editorial judgment and discretion.
• Deep understanding of branded content and how editorial can work to help achieve revenue goals.
• Demonstrated ability to utilize performance data to inform and improve content creation and strategy.
• Strong project management skills, including the ability to work independently and manage multiple ongoing projects.
• Proficiency in Microsoft Office Suite, advanced working knowledge of Word.

Nice To Haves

• Experience as a corporate spokesperson.
• Strong media contacts in the B2B, advertising sales, and ad tech industry with demonstrated success in pitching.

Responsibilities

• Create, write, edit, proof, fact-check, and publish a variety of B2B and B2B2C communications with a relentless focus on quality.
• Work closely with internal partners across DIRECTV for Business, Advertising Sales and Indirect Sales channels, and Corporate Communications to take projects from conception to completion.
• Lead content development and copywriting/messaging projects, including ideation, writing, and editing of materials; ensuring projects align with comprehensive company and business unit messaging and follow legal and brand guidelines.
• Create various content types, including press releases, videos, bylines, social media posts, blogs, and more regularly.
• Identify content gaps for high-value keywords, both untapped conversations and relative to competitors.
• Become an expert on all things DIRECTV and be able to be an ambassador on DIRECTV FOR BUSINESS, DIRECTV Advertising Sales and indirect distribution channels.
• Produce weekly PR reports illustrating the number of impressions, specifics around media outlets and upcoming areas of focus/pending releases.
• Develop media plans to support industry tentpoles to generate buzz around business initiatives, campaigns, product launches, etc.
• Partner with news and industry publications to facilitate internal and external interviews to create content for trade articles, press releases, event promotion, and awards/recognition.

Benefits

• Competitive salary based on role, level, and location.
• Salary range: $105,830 - $192,050 depending on market zone.
• Comprehensive total compensation package including bonuses and benefits.

What This Job Offers

• Job Type: Full-time
• Education Level: Bachelor's degree