Director Audience, Measurement and Insights for Gulp Media Network

About the position

We are seeking a Director of Audience, Measurement and Insights to join our dynamic team at 7-Eleven leading the charge in shaping the future of Gulp Media Network. In this high-impact role, you will be responsible for developing and executing a robust measurement strategy that drives data-driven decisions and delivers measurable results. You will work closely with cross-functional teams to provide actionable insights, optimize campaign performance, and ensure that our measurement practices are cutting-edge and aligned with business goals. If you have a passion for leveraging data to tell compelling stories and a track record of success in retail or media analytics, we'd love to hear from you!

Responsibilities

• Lead the development of a comprehensive measurement framework to assess the performance of retail media network campaigns, ensuring alignment with overall vendor business goals.
• Lead the collection, analysis, and interpretation of performance data across campaigns, customer behavior, and media touchpoints to generate actionable insights.
• Design and implement automated reporting processes for tracking key performance indicators (KPIs), and establishing benchmarks for all Gulp Media ad products.
• Collaborate with vendors and internal teams to ensure campaigns are strategically tailored for audience personalization.
• Partner closely with internal and external teams to ensure measurement solutions drive actionable insights across all retail media touchpoints.
• Lead efforts to integrate retail media data with broader sales data, ensuring a holistic view of performance across various channels and platforms.
• Regularly communicate insights and recommendations to executive leadership, providing data-driven narratives that support strategic decision-making.
• Manage relationships with third-party measurement vendors and tools, ensuring proper alignment with business needs and effective tool integration.
• Manage and mentor a team of analysts and agency teams, fostering a collaborative environment focused on growth, innovation, and continuous learning.
• Leverage insights from previous campaigns to inform and refine future strategies, identifying strengths and opportunities for continuous improvement and enhanced performance.

Requirements

• Bachelor's degree in marketing, Data Science, Statistics, or a related field; MBA or advanced degree preferred.
• 10+ years of relevant work experience to include 7+ years of experience in measurement, analytics, or performance marketing within the retail, media, or eCommerce space.
• 5+ years of experience leading and developing teams.
• Proven expertise in developing and implementing measurement strategies, analytics frameworks, and reporting systems.
• Deep knowledge of media measurement tools and platforms.
• Experience in leadership and team management, with the ability to mentor and inspire a team of analysts.
• Exceptional communication skills, with the ability to present complex data insights to both technical and non-technical stakeholders.
• Strong collaboration and influential skills.
• Proficiency in Power BI, Nielsen, Circana, and Microsoft Office.
• Ability to travel up to 20% domestically.