Director, Audience & Insights

Dentsu • New York, NY

417d • $94,000 - $152,375

About The Position

The Director, Audience & Insights will lead growth initiatives across various categories and clients by implementing an audience-first, people-based marketing strategy. This role involves analyzing business dynamics, cultural shifts, audience insights, and media trends to provide effective media channel and partnership recommendations. The candidate will integrate Strategy, Research & Insights, and Data Science to enhance Carat's reputation as a modern marketer focused on optimal business performance. Additionally, the role includes mentoring team members and fostering a diverse and inclusive team culture.

Requirements

• Bachelor's Degree and 10+ years' experience in strategy, research, and/or planning.
• Demonstrated leadership experience with influence in product, relationship, and process perspectives.
• Portfolio showcasing business intelligence, target engineering, consumer insights, and media strategies.
• Proven ability to build strong relationships with stakeholders, peers, and mentees.
• Familiarity with syndicated resources such as MRI-Simmons, GWI, and Nielsen Ad Intel.

Nice To Haves

• Experience with social listening tools like Brandwatch and Buzzsumo.
• Strong verbal, written, and visual communication skills.

Responsibilities

• Lead strategic planning processes and develop strong relationships with Planning leads.
• Nurture client relationships and maximize collaboration with creative agencies and vendor partners.
• Analyze business dynamics, cultural shifts, and audience insights to inform media strategies.
• Mentor and coach team members, providing knowledge and identifying growth opportunities.
• Promote a team culture that celebrates diversity and inclusion.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) matching
• Paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers
• Education Level: Bachelor's degree