Director, Associate Storytelling & Engagement

Marriott International • Bethesda, MD

90d • Hybrid

About The Position

The Director, Associate Storytelling & Engagement is Marriott's content engine, leading how we capture, shape, and share associate stories to bring our culture to life for associates internally and candidates externally. This role provides editorial oversight and manages the systems, tools, and teams that turn authentic associate experiences into content with reach, impact, and consistency. This leader will oversee a storytelling pipeline that fuels associate engagement channels, powers the Life at Marriott blog, and manages our Marriott Careers social media channels to grow visibility and engagement externally. They will also take accountability for workplace award submissions (including Great Place to Work), lead associate advocacy efforts, and support Marriott's alumni program. With a hands-on approach, the Director will balance leadership of a small team with direct ownership of content planning, editorial review, distribution, and innovation. They will also drive Marriott's AI-enabled associate engagement strategy, using the latest technology to automate and personalize content, scale storytelling globally, and deliver efficiencies.

Requirements

• 4-year degree in Business Administration, Marketing, Communications, or related field required.
• 10+ years of experience in editorial leadership, content strategy, employer brand, or social/digital media.
• Proven expertise in editorial oversight, with strong writing, editing, and storytelling skills rooted in journalistic principles.
• Demonstrated success managing social media channels and external content platforms for a global brand.
• Experience partnering with media and communications teams to maximize storytelling reach and visibility.
• Track record leading workplace award submissions and recognition strategies.
• Demonstrated ability to serve as a content engine for multiple teams across a complex, global organization.
• Strong leadership and team development skills with a hands-on approach to content creation and distribution.
• Experience driving AI-enabled content and engagement strategies, including automation, personalization, and scaling.

Nice To Haves

• MBA with a focus on brand marketing preferred.
• Experience across both consumer and employer brands preferred.

Responsibilities

• Serve as the content engine for Change Management, Associate Engagement, and People Brand teams.
• Provide editorial oversight across all content formats, ensuring clarity, quality, inclusivity, and consistency of voice.
• Build and manage a storytelling framework that streamlines processes, scales best practices, and creates reusable assets.
• Maintain a proactive content pipeline aligned to enterprise and people priorities.
• Manage the Marriott Careers social media channels (LinkedIn, Meta, YouTube, and others) — from strategy through day-to-day content execution.
• Oversee the Life at Marriott blog as a flagship platform for associate stories.
• Partner with media and external communications teams to extend reach and visibility of associate storytelling.
• Lead Marriott's workplace awards strategy and submissions, including Great Place to Work.
• Build and activate associate advocacy programs to amplify authentic voices internally and externally.
• Support storytelling strategy for the alumni program.
• Drive Marriott's AI associate engagement strategy, using the latest tools to automate content workflows, enable personalization at scale, and improve efficiency.
• Explore and pilot new digital capabilities to keep Marriott's storytelling practices forward-looking and competitive.
• Partner across HR, Associate Engagement, People Brand, and Marketing to align content with business goals.
• Equip cross-functional teams with guidance and scalable tools to create on-brand content independently.
• Break down silos and ensure enterprise-wide consistency in storytelling.
• Lead and mentor a small team across editorial, creative, and content distribution.
• Balance leadership with hands-on content management and distribution.
• Build a collaborative, high-performance culture that emphasizes inclusive storytelling and professional growth.

Benefits

• 401(k) plan
• Stock purchase plan
• Discounts at Marriott properties
• Commuter benefits
• Employee assistance plan
• Childcare discounts
• Medical, dental, vision coverage
• Health care flexible spending account
• Dependent care flexible spending account
• Life insurance
• Disability insurance
• Accident insurance
• Adoption expense reimbursements
• Paid parental leave
• Educational assistance
• Paid sick leave
• PTO balance for every hour worked
• Minimum of 9 holidays annually

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Accommodation
• Education Level: Bachelor's degree