About the position
KERN is looking for a Director, Analytics to join our award-winning Marketing Sciences team. As a global, next-generation precision marketing agency, we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations. Our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning. The Director, Analytics oversees analytics strategy and insight across client engagements and leads efforts to inform, power, measure and optimize marketing efforts across multiple channels. This position leads a team of analysts, works closely with cross-functional agency leadership and interfaces directly with senior clients.
Responsibilities
- Identify, scope, propose and direct the appropriate application of analytical services for RAPP clients
- Design and recommend appropriate analytic methodology and approaches to accomplish client goals
- Develop phased evolutionary roadmaps for clients to progress their analytical sophistication over time
- Provide managerial leadership to a team of analytics professionals ranging from entry level to management
- Use quantitative data to assess and reveal customer profiles, customer segments and customer behaviors to enable business and marketing decision-making and strategy
- Inform business rules development for dynamic communications strategies through effective correlation of customer segmentation, behavioral patterns and trigger events
- Establish meaningful KPIs, define learning agendas and establish thorough measurement, data and attribution plans
- Provide meaningful reporting, effectively analyze outcomes and translate into actionable insights and recommendations
- Activate the Marketing Sciences COE to design and develop predictive analytic solutions, primary research, machine learning and AI applications and analytic technology activations as required to fulfill on analytics strategy
- Author POVs and other IP covering recent trends and developments in marketing analytics and data-driven marketing
- Codify best practices, package case studies, share methods and define new standards in collaboration with the RAPP network team
- Actively participate in new business pitches including team leadership, content creation and in-room presentation
- Oversee staff development plans for direct reports, providing feedback and performance evaluations, coaching, and training as required
Requirements
- 10+ years marketing analytics experience, at least 3 years with Advertising/Marketing agency
- Bachelor’s degree in related field
- 5+ years of experience managing analytics professionals; experience managing teams in multiple locations and off-shore a plus
- Extensive working background in digital analytics (site analytics, social, EM, online, etc.)
- Extensive knowledge of database marketing principles and database structure
- Extensive knowledge of statistical analysis, marketing mathematical rigor, test and learn plans and ROI
- Strong knowledge of direct marketing principles and best in class methodologies
- Understanding of emerging research methodologies and technologies
- Proven analytical skills including interpretation of data and translation into actionable insights
- Strong communication, presentation and story-telling skills
- Strong management skills and a proven track record of talent development
Benefits
- Health/vision/dental insurance
- 401(k)
- Stock options
- Healthcare & Dependent Flexible Spending Accounts
- Vacation, sick, and personal days
- Positive activism days
- Paid parental leave
- Disability benefits
