Director, Analytics New York, New York, United States

Momentum • New York, NY

399d • $145,000 - $165,000 • Remote

About The Position

The Director of Analytics at Momentum Worldwide is a key leadership role responsible for developing proprietary measurement tools and systems, implementing models that provide insights, and creating ROI models to enhance client brand experiences. This position requires a strong background in marketing analytics, particularly in the CPG sector, and involves collaboration with various teams to drive data-driven decision-making.

Requirements

• Bachelor's degree in a related field (e.g. Economics, Statistics, Mathematics, Marketing Analytics)
• 5-8 years of proven experience in analytics and measurement
• Experience in leading client-facing discussions and managing client relationships
• Demonstrated leadership experience in managing and developing high-performing Analysts and/or Data Scientists
• Strong proficiency in Microsoft Excel, Google Slides/Sheets, SQL, R/Python
• Strong proficiency in Data Visualization and Data Driven Storytelling
• Strong proficiency with IRI, Nielsen, or similar purchase data tools
• Strong understanding of the CPG industry and retail environment
• Experience developing Analytics/BI/Data Products (Dashboards, BI Tools, Data warehouses)
• Familiarity with Media/Marketing Analytics, Media Mix Modeling, Multi Touch Attribution Modeling, Marketing ROI
• Familiarity with data structure and process design preferred
• Strategic mindset to align data and analytics efforts with business goals.

Nice To Haves

• Experience in category management
• Familiarity with Media/Marketing Analytics, Media Mix Modeling, Multi Touch Attribution Modeling, Marketing ROI
• Familiarity with data structure and process design (e.g. database architecture, data modeling, API's) preferred.

Responsibilities

• Work directly with the Commerce team as a dedicated analyst supporting data-driven insight development and measurement
• Lead the development of a comprehensive data integration and ingestion strategy to deliver best in class infrastructure for supporting analytics projects and dashboards
• Own regular reporting outputs across multiple clients, whilst looking for opportunities to expand the analytics & data science team tools and scope
• Drive discussions with other teams regarding analytics & data science opportunities, including technology discussions
• Guide cross-organizational team planning sessions on innovating with new data sources and translating technical requirements to business impact
• Develop expert knowledge of business rules and strategies for each client to ensure data integrity
• Manage and develop direct reports
• Serve as an Analytics and Data Strategy subject matter expert for internal and external clients
• Project manage all day-to-day analytics related deliverables
• Collaborate cross-functionally with Business Leadership, Project Managers, Creatives, Producers, and Clients
• Derive and present actionable insights from campaign performance reports that align with client goals
• Create and manage documentation to track changes in methodology or business rules
• Coordinate with third-party research partners to integrate data sources within automated solutions
• Stay updated on new technologies, vendor capabilities, and client opportunities.

Benefits

• Time Well Taken (flexible benefits plan)
• Hybrid Work model
• Holidays and Winter Break
• No meeting Fridays
• Curated DE&I programs and initiatives
• Medical, Dental and Vision plans
• Short- and Long-term disability
• 401(K) with company match
• EAP - Employee Assistance Plan
• Tuition Reimbursement
• Work from Home stipend
• Referral bonuses
• Training and development opportunities
• Flexible Spending Account
• Health Saving Accounts

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree