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About The Position
The Director, Analyst Relations & Influencer Marketing is a key member of the marketing leadership team and will provide analyst relations and influencer marketing leadership. The analyst relations leader must be a strategist and an orchestrator, ensuring that all relevant internal (executives, stakeholders and so on) and external (industry analysts) collaborate on and execute in alignment with the analyst relations strategy, as well as internal and external initiatives. As the central point of contact for Analyst Relations and Influencer Marketing, this role focuses on informing and creating a positive impact on analysts as well as leading the effort to achieve the most positive ratings and reviews in analyst studies, and being an in-house expert on analyst perspectives as a resource for cross functional teams including Corporate Marketing, Product Management, Product Marketing and executive management. Key to this role is the development of strong relationships with key analysts and influencers who are influential in customer buying decisions.
