About The Position

Implus Footcare, LLC is an industry-leading global consumer packaged goods company with 20+ brands in fitness, outdoor, sporting goods and footcare product categories. Implus is headquartered in Research Triangle Park in Durham, NC with locations in the United States, Australia, Canada, Europe, Hong Kong, and South Africa. Our brand family includes Sof Sole, Yaktrax, apara, airplus, Sneaker Balls, Sof Comfort, Little Hotties, Harbinger, TriggerPoint, Perfect Fitness, Balega, Penguin, DryGuy, Spenco, Force Field, FuelBelt, Stabil, SKLZ, and Rock Tape. From insoles, socks, and shoe care to fitness equipment and seasonal accessories, Implus' products are sold in over 75,000 retail locations across North America and in over 70 countries worldwide. IMPLUS continues to evolve its organization to better support and grow changing consumer behaviors. As we become more consumer and digitally centric, we are creating a new role in the organization. The Director, Amazon North America is responsible for the performance of the Amazon business in Mexico, US and Canada. The Director, Amazon North America ECommerce role will report to the Chief Global Category and Brand Development Officer and will lead the strategic direction and growth management of all Implus’ global Ecommerce business. Responsible for driving sales, marketing and product at the platform level while implementing initiatives for key brands and products.

Requirements

  • Ability to provide consistent leadership across geographies.
  • Flexibility in dealing with challenges and opportunities in a multi brand, matrix’d organization with P/L targets
  • Superior communication and education skills to bring the organization along in their understanding and support of best in class digital capabilities.
  • Build trust and generate growth strategy momentum .
  • Well versed in the publisher/media industry with well established relationships.
  • Healthy combination of continuous self-learning, personal immersion in new platforms, and active participation in industry thought-leadership.
  • 8 + years in Global Ecommerce management and leadership
  • Demonstrate success in B2C ecommerce sales and or marketplace management in consumer packaged goods
  • Digital marketing or digital strategic experience

Nice To Haves

  • Existing sporting goods and/or outdoor industry knowledge

Responsibilities

  • Be accountable for defining the Americas Amazon Ecommerce Strategy, building a high performance organization focused on outcomes on a path to execute the strategy.
  • Actively direct and manage cross-functional projects, assess risks, manage contingencies and deliver global revenue, gross margin and EBITDA results all digital channels.
  • Lead execution of deliverables with all global departments within Implus as they pertain to the three Amazon geographies (Mexico, Canada, US)
  • Actively communicate Amazon Americas results to the broader organization and Implus leadership
  • Partner with category/brand teams to prioritize activities, identify needs coordinating with brands global agenda.
  • Align with Creative function, in partnership improving conversion throughs more and stronger A+ content on PDP Pages, Brand Pages, Custom Landing Pages and paid media activities for all levels of the funnel.
  • Guide organization through thoughtful internal capabilities. Develop team capabilities to deliver the results while working closely with relevant internal departments as support to enable growth.
  • Develop efficient global function team structure supporting the strategy. Leading and developing existing team members to deliver targeted results. Identifying talent gaps and/or development opportunities to create a high functioning, outcomes driven global team.
  • Responsible for Amazon Americas ECommerce budget; plan, manage and deliver budget goals (Revenue & Contribution Margin)
  • Maximize existing working spend in partnership with agency partner globally to profitably grow. Making the tough choices with available OpEx. Identify target spend levels by brand as a target for the organization to help support.
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