Director, AI Developer Marketing – Community & Ecosystem

Advanced Micro Devices, Inc•San Jose, CA

45d•Hybrid

About The Position

AMD is building the next generation of AI platform leadership and developers are at the center of that strategy. We are seeking a Director, AI Developer Community & Ecosystem Marketing to define and scale AMD’s global AI developer community strategy, advocacy programs, and open-source ecosystem marketing initiatives. This leader will build a high-quality, high-engagement AI developer ecosystem that drives activation, advocacy, and long-term platform adoption contributing directly to AMD’s AI developer and business goals. This role reports to the Head of AI Developer Marketing and partners closely with: AI Product Marketing, Software Engineering (ROCm and AI framework teams), AI Business Unit leadership, Developer Relations, Regional marketing teams, ISV and ecosystem partners. The Director will lead and grow a team responsible for global AI community expansion, advocacy programs, open-source marketing engagement, and regional developer growth initiatives. THE PERSON: Strategic systems thinker Deep empathy for developers and open-source contributors Growth-oriented, data-informed decision maker Strong executive communication skills Ability to build credibility across marketing, engineering, and business leadership Comfortable leading in high-growth, platform-focused environments.

Requirements

Extensive experience in senior developer marketing roles, community leadership, DevRel, ecosystem strategy, or open-source engagement
Proven experience scaling global developer communities
Experience leading Discord, Discourse, or similar technical community platforms
Strong understanding of AI/ML ecosystems and open-source culture
Demonstrated ability to partner closely with engineering and product teams
Experience operating across global markets

Responsibilities

AI Developer Community Strategy
Define and execute AMD’s global AI developer community growth strategy
Scale AMD’s AI developer community platforms, including Discord, Discourse, and AMDevs Social Communities
Establish scalable engagement models that increase active participation and developer retention
Elevate AMD’s presence within high-quality AI developer communities globally
Discord & Discourse Leadership
Own the global strategy for AMD’s developer community platforms
Design engagement programming and governance frameworks that foster meaningful developer interaction
Partner with Engineering and DevRel to ensure technical credibility and responsiveness
Build community health models focused on quality, activation, and long-term engagement
Ambassador & Advocacy Programs
Design and scale AMD’s AI Ambassador and Advocacy programs
Create structured pathways from contributor to advocate to ecosystem leader
Develop recognition, amplification, and enablement strategies that empower AI developer voices
Build a credible global network of AI advocates aligned to AMD platforms
Open Source & Ecosystem Marketing Engagement
Develop strategic relationships with key AI open-source communities, leaders and maintainers
Partner with AI BUs to amplify AMD contributions within AI ecosystems
Lead open-source marketing initiatives that strengthen AMD’s credibility and visibility
Align ecosystem engagement efforts to platform adoption and workload activation objectives
Regional Community Expansion
Operationalize community growth strategies aligned to priority geographies: United States, China, India, EMEA
Balance quality, influence, and scale across regions
Ecosystem Co-Marketing & Influence
Collaborate with AI startups, ISVs, research institutions, and ecosystem partners
Drive co-marketing initiatives that strengthen AI workload adoption
Ensure community growth aligns with broader AI platform strategy and lifecycle marketing efforts