Director, Advanced Analytics

PUBLICIS GROUPE • Chicago, IL

63d

About The Position

Provide strategic leadership to senior client partners and partners to design, prioritize and implement strategic projects to improve marketing investment and improvement of analytical maturityLead development and presentation of advanced analytics solutions and long-term analytics project roadmap to address client's business and marketing needs, that are also critical to DTAI's long-term successPartner across the DTAI teams to create and maintain a robust data infrastructure for seamless organizationActively share knowledge with client and internal teams regularly regarding derived insights and results to impact business needs and further growthEnhance and improve frameworks and methods to address client and industry strategies including the integration of digital media and customer analytics to increase performanceDrive the use of analytics forward thinking across the organizationManage and/or mentor Associate Director, Manager, and Senior Analyst level contributors, including managing the prioritization and allocation of resources across projects and teams across defined client portfolioBe seen as a leader with vision with the client, at Infinite Roar and across the industry, in the AdTech/MarTech space, with special emphasis on data science and generative AI / LLM applications in the industryIdentify organic growth opportunities and craft meaningful proposals for clients to improve their data strategy as it relates to ad spend Actively participate in industry learning. Regularly meet with internal partners and vendors to POVs and materials are up to date and translate these materials into meaningful client-facing materials to support learning, evangelism and advocacy for Infinite Roar

Requirements

• 8 to 10 years of experience in digital media, ad technology or business consulting using data and information to drive marketing recommendations
• 5+ years managing relationships across complex hierarchies and demonstrated ability to directly influence both internal teams and clients. Manage and motivate the team with excellence in a high-growth and fast-paced environment
• Degree or equivalent experience in marketing or quantitative subject area such as statistics, mathematics, or economics.
• Strong knowledge of one or more analytics subject areas including Predictive Modeling, Marketing Mix Modeling (digital; TV, radio, OOH, etc.), Attribution sciences and the implementation of large language model based applications across the tech-stack
• Strong experience with R, Python or other similar statistical and machine learning tools
• Strong consulting experience. Ability to quickly evaluate complex client issues and demonstrate experience in solving client's business challenges with data-driven strategy and analytics solutions
• In-depth knowledge of ad and marketing technology, including media buying, multi-channel measurement and media planning, creating cross-channel measurement frameworks and learning agendas, as well as breadth of knowledge on ad servers, dynamic creative optimization, OLV/CTV + Linear measurement, ad verification, customer data platforms, identity resolution solutions, DSPs, etc
• Experience successfully managing multiple clients and/or brands across a variety of third-party marketing measurement technologies and platforms
• Excellent oral, written and client presentation skills, with the ability to create compelling data-driven narratives and curiosity about story-telling. Hands on experience translating complex concepts for both technical and non-technical partners is required.
• Embody a can-do attitude, and a "figureoutability" mentality

Nice To Haves

• Start-up experience (or commensurate entrepreneurial experience) strongly preferred
• Deep understanding and experience based point-of-view on best of breed technology tools for BI/Data Analytics, Martech, Adtech, CDP, CRM, etc. preferred
• Previous agency-side experience preferred
• Familiarity with the following is a plus: Web analytics platforms (Adobe Analytics, Google Analytics, etc.)
• Surveys (Lucid, Millward Brown, Nielsen, etc.)
• Competitive monitoring tools (Nielsen, comScore, Kantar, Pathmatics, Competitrac, Numerator, etc.)

Responsibilities

• Provide strategic leadership to senior client partners and partners to design, prioritize and implement strategic projects to improve marketing investment and improvement of analytical maturity
• Lead development and presentation of advanced analytics solutions and long-term analytics project roadmap to address client's business and marketing needs, that are also critical to DTAI's long-term success
• Partner across the DTAI teams to create and maintain a robust data infrastructure for seamless organization
• Actively share knowledge with client and internal teams regularly regarding derived insights and results to impact business needs and further growth
• Enhance and improve frameworks and methods to address client and industry strategies including the integration of digital media and customer analytics to increase performance
• Drive the use of analytics forward thinking across the organization
• Manage and/or mentor Associate Director, Manager, and Senior Analyst level contributors, including managing the prioritization and allocation of resources across projects and teams across defined client portfolio
• Be seen as a leader with vision with the client, at Infinite Roar and across the industry, in the AdTech/MarTech space, with special emphasis on data science and generative AI / LLM applications in the industry
• Identify organic growth opportunities and craft meaningful proposals for clients to improve their data strategy as it relates to ad spend
• Actively participate in industry learning. Regularly meet with internal partners and vendors to POVs and materials are up to date and translate these materials into meaningful client-facing materials to support learning, evangelism and advocacy for Infinite Roar

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 5,001-10,000 employees