Director, Ad Operations

Globoforce • Framingham, MA

282d • Hybrid

About The Position

As Director of Ad Operations, you will be responsible for establishing and managing our new Media organization's entire ad operations function, on a global basis. You will play a key role in ensuring the smooth and efficient delivery of digital campaigns across our platform, while also contributing to the development of best practices and scalable processes. This role requires a hands-on individual with a strong understanding of digital media, ad tech, excellent problem-solving skills, and a passion for building something from the ground up. This is a hybrid role which requires at least 3 days a week onsite in our (brand new!) Framingham, MA office.

Requirements

• 8+ years of experience in digital media or advertising operations, preferably within a sell side environment (retailer, publisher, ad tech, ad network, etc.).
• Demonstrated ability to shape a service offering and deliver customer success.
• Deep understanding of ad tech and media platforms.
• Experience with ad trafficking, campaign management, reporting, and analysis.
• Strong analytical and problem-solving skills, with a meticulous attention to detail.
• Experience in developing teams and cross functional support structures.

Responsibilities

• Oversee the full campaign lifecycle, from trafficking and implementation to monitoring, reporting, and analysis.
• Become the expert on our ad and martech technology stacks, including configuration, maintenance, and troubleshooting.
• Identify and resolve technical issues related to ad serving, tracking, and reporting.
• Generate and analyze campaign performance reports, identifying trends and insights to optimize campaign effectiveness.
• Work with the sales team to forecast and manage ad inventory, ensuring optimal utilization and maximizing revenue potential.
• Establish and document best practices for ad operations, creating scalable processes for campaign management, reporting, and troubleshooting.
• Work closely with sales, marketing, product, and engineering teams to ensure seamless execution of advertising campaigns.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services