Director, Acquisition

Astound Broadband • New York, NY

3d

About The Position

Astound is a leading provider of internet, WiFi, mobile, and TV services, dedicated to connecting communities and empowering lives through innovative technology. We also keep businesses connected with dependable fiber infrastructure and internet solutions backed by award-winning service, helping organizations thrive in an increasingly connected world. At the forefront of digital transformation, we continuously evolve our offerings to meet the dynamic needs of our customers—delivering reliable connectivity and groundbreaking digital experiences. Our commitment to excellence extends beyond infrastructure. We invest in our people through personalized training, coaching, and a supportive work environment that fosters growth and opportunity. Employees are empowered to represent a superior telecommunications company while making a meaningful impact in the communities we serve. We offer a robust benefits package that includes rewards, recognition programs, and employee discounts—ensuring our team members are supported in both their professional and personal journeys. At Astound, we believe in creating astounding possibilities for everyone, everywhere. A Day in the Life of the The Director, Acquisition will be responsible for developing and directing offer strategies and related campaigns to achieve subscriber and revenue goals. The role will provide leadership and direction for multiple functional areas to influence, shape, develop and integrate acquisition strategies across the company’s customer lifecycle, with a key focus on scalable and data-centric approaches that create demand, increase conversion, and maximize subscriber growth. Work closely with VP of Marketing Strategy to understand market conditions and competitive dynamics that drive acquisition needs. Conduct ongoing review of key operational actions needed to improve conversion and lead quality; assist in establishing and enhancing metrics for acquisition performance. Lead discussions with internal business partners across multiple functional areas to diagnose, recommend and implement acquisition solutions, including success and testing criteria. Establish consistent cross-functional partnerships with Billing & Collections, IT/Engineering, E-commerce, Retail and Sales Channels to streamline and centralize customer acquisition strategy. Partner with CX teams to maintain & measure departmental KPIs to garner actionable insights that will drive strategies around conversion optimization and revenue growth. Support all efforts to simplify and enhance the customer experience across acquisition touchpoints. Monitor and assist in driving the attainment of KPIs, including service level, quality, NPS, and customer satisfaction objectives. Identify future needs within the marketplace and qualify opportunities for new offerings using market-driven insights. Analyze competitors' services, prices, and messaging; synthesize information to develop an integrated acquisition strategy. Train, lead, and provide strong leadership and mentorship to the team. Manage resource allocations, vendor relationships, and contracted scopes of work. Actively support, promote, and advance all aspects of Astound’s Inclusion and Belonging work, recognizing it as a business priority, including creating a work environment where all employees feel valued, respected, heard, and empowered. Other duties as assigned.

Requirements

• 7+ years of experience leading in Marketing or Sales Operations
• Experience implementing and executing acquisition strategies, projects, and agency relationships.
• Experience synthesizing information and critical details for leadership and driving implementation of decisions and departmental operational direction.
• Experience building and supporting monthly, quarterly and annual marketing plans and processes that reinforce business goals, including ongoing management.
• Proven success leading and partnering with cross-functional teams in a Marketing Operations capacity.
• Ability to manage multiple, diverse projects and management styles in a fast-paced environment.
• Excellent communication skills and confidence in managing varying levels of stakeholders are essential.
• Proactive team player, with a positive attitude, who adapts well to changing needs and priorities, ambiguity, experimentation and iteration, and can pivot easily to achieve goals and deadlines.
• Knowledge/experience in platforms and tools that the marketing team and company use to support campaign efforts, measure performance, and provide data and insights.
• Proficiency in Microsoft Office Suite and Google products (i.e.: Excel, PivotTables, Word, PowerPoint, Google Docs, Drive, Outlook Calendar).
• Budget management experience, with the ability to negotiate as needed.
• Analytical and resourceful problem solver.
• High school diploma or equivalent.

Nice To Haves

• Relevant cable and/or telecommunications experience preferred.
• Bachelor's degree preferred.

Responsibilities

• Developing and directing offer strategies and related campaigns to achieve subscriber and revenue goals.
• Providing leadership and direction for multiple functional areas to influence, shape, develop and integrate acquisition strategies across the company’s customer lifecycle, with a key focus on scalable and data-centric approaches that create demand, increase conversion, and maximize subscriber growth.
• Working closely with VP of Marketing Strategy to understand market conditions and competitive dynamics that drive acquisition needs.
• Conducting ongoing review of key operational actions needed to improve conversion and lead quality; assist in establishing and enhancing metrics for acquisition performance.
• Leading discussions with internal business partners across multiple functional areas to diagnose, recommend and implement acquisition solutions, including success and testing criteria.
• Establishing consistent cross-functional partnerships with Billing & Collections, IT/Engineering, E-commerce, Retail and Sales Channels to streamline and centralize customer acquisition strategy.
• Partnering with CX teams to maintain & measure departmental KPIs to garner actionable insights that will drive strategies around conversion optimization and revenue growth.
• Supporting all efforts to simplify and enhance the customer experience across acquisition touchpoints.
• Monitoring and assisting in driving the attainment of KPIs, including service level, quality, NPS, and customer satisfaction objectives.
• Identifying future needs within the marketplace and qualify opportunities for new offerings using market-driven insights.
• Analyzing competitors' services, prices, and messaging; synthesize information to develop an integrated acquisition strategy.
• Training, leading, and providing strong leadership and mentorship to the team.
• Managing resource allocations, vendor relationships, and contracted scopes of work.
• Actively supporting, promoting, and advancing all aspects of Astound’s Inclusion and Belonging work, recognizing it as a business priority, including creating a work environment where all employees feel valued, respected, heard, and empowered.
• Other duties as assigned.

Benefits

• 401k retirement plan, with employer match
• Insurance options including: medical, dental, vision, life and STD insurance
• Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization
• Floating Holiday: 40 hours per year
• Paid Holidays: 7 days per year
• Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws
• Tuition reimbursement program
• Employee discount program

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: High school or GED