Director, Acquisition Marketing

Authentic Brands Group • New York, NY

6d • $140,000 - $165,000

About The Position

The Director of Acquisition Marketing will be responsible for overseeing all customer acquisition efforts, including paid search, display, paid social, affiliate, and other growth channels. This individual will lead the development and execution of acquisition strategies designed to maximize traffic, new customer acquisition, and conversion across all websites. The Director will work in tandem with other senior leaders to ensure campaigns are aligned with overall business objectives and performance goals.

Requirements

• 8+ years of experience in acquisition or performance marketing, with a strong focus on digital channels such as paid search, display, and paid social
• Proven track record of developing and executing successful customer acquisition strategies for high-growth eCommerce or digital companies
• Hands-on experience managing large-scale digital marketing campaigns across multiple channels (e.g., Google, Meta, affiliate marketing, programmatic)
• Strong analytical skills with the ability to interpret data, optimize campaigns, and provide actionable insights
• Deep understanding of audience targeting, customer segmentation, and marketing attribution
• Excellent communication and presentation skills, with the ability to clearly convey strategy and performance insights to senior stakeholders

Responsibilities

• Develop and lead customer acquisition strategies across key digital channels including paid search, social media, display, CTV, affiliate marketing, and more
• Create campaigns designed to maximize new customer acquisition, ensuring scalability across multiple websites
• Collaborate with internal teams (data, creative, merchandising, product) to ensure campaigns are optimized for targeting, messaging, and landing page performance
• Manage and optimize full funnel campaigns to achieve aggressive growth targets
• Implement and oversee the ongoing testing of new channels and tactics to expand customer reach and improve acquisition efficiency
• Leverage customer data and market insights to develop targeted acquisition campaigns, ensuring that the right message reaches the right audience
• Utilize analytics tools to track and measure campaign performance, providing actionable insights to improve future campaigns to the relevant teams
• Collaborate with the analytics team to refine audience segmentation and ensure personalized acquisition strategies

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed