Director, Access Marketing

Zydus Therapeutics Inc.•Hopewell Township, NJ

About The Position

As a key member of the Marketing and Market Access Teams, the Director of Access Marketing will be responsible for translating brand strategy into meaningful and compelling payer and patient services collateral. This individual is responsible for developing tactics and support materials that assist the Value & Access team in generating optimal coverage and formulary acceptance with payers. This position will also be responsible for developing patient services material used by our hub and channel/distribution network in addition to pull-through collateral to be used by the Sales and Field Reimbursement Manager (FRM) Teams. This position will work closely with market research and Medical Affairs to align, gain and share insights in the development of customer programs to strengthen and expand the value proposition to drive growth and ensure optimal access. This position will ensure strong cross-functional collaboration between Marketing, Value & Access, Medical Affairs, Legal, and Regulatory Affairs. This role will report to the Head of Commercial Strategy & Operations, along with a key dotted-line reporting relationship to the Vice President, Market Access.

Requirements

Bachelor's Degree required; Master’s Degree (MBA) preferred.
7+ years of proven marketing experience in the pharmaceutical/biotech industry, with at least 5 years of experience across access marketing, from payer to reimbursement.
Specialty/rare disease experience is required, including prior work on reimbursement and patient support programs.
Career path that exhibits increased responsibility and leadership.
Leads effectively in a fast-paced environment.
Exhibits big-picture thinking, while also being disciplined and detail-oriented.
Is regarded as a proactive, supportive and collaborative partner.
Operates well in an evolving organizational structure with minimal direction.
Established track record of engaging and influencing multiple stakeholders to achieve the objective, often without direct authority.
Uses strong analytical skills to conduct both qualitative and quantitative assessments.
Strong verbal and written communications skills.
Willing to take on increasing responsibility as Zydus Therapeutics grows.

Nice To Haves

Prior therapeutic experience in hepatology is preferred.

Responsibilities

Translate brand strategy to all components of the access journey – from payer materials to FRM collateral to promotional messaging to be delivered by the sales force.
Scope, develop and execute promotional marketing initiatives to reinforce the value proposition of our products to managed care customers (Commercial, Medicare, Medicaid, VA/DoD), Specialty Pharmacies, Specialty Distributors and/or Wholesalers, and IDNs.
Scope, develop and execute pull-through collateral to educate HCPs and office staff on access and reimbursement processes for our products.
Collaborate with colleagues to develop and execute appropriate training programs to ensure field teams can utilize and execute resources.
Partner with FRM leadership in development of collateral needed by FRM team to educate HCP offices and staff.
Perform primary and secondary research on access value proposition and messaging.
Manage agencies to deliver tools/tactics to ensure quality resources are delivered on time and within budget.
Work with Promotional Review Committee (PRC) to guarantee tools/tactics are compliantly developed and executed.
Develop innovative approaches to obtain and leverage access data to drive access strategies and tactics for the field teams, specifically field sales and FRMs.
Create and implement strategies and tactics for the organization’s participation in managed care meetings/conventions.
Represent Value & Access in the development of strategic brand plans.
Manage the promotional budget for Access Marketing.