Direct-To-Consumer-Patient Adv. Analytics and AI, Insights and Measurement Product Owner

Sanofi • Cambridge, MA

6d

About The Position

Join the digital engine driving Sanofi’s transformation - where AI, automation, and bold experimentation power faster science and smarter decisions. Here, you’ll help build the first biopharma company powered by AI at scale. Join the Digital Global Business Unit focused on delivering the best-in-class personalized digital experience to customers and patients powered by data-driven decisions. This role will focus specifically on the digital experience of consumers and/or patients who could benefit from Sanofi specialty therapies. As part of the DTC/P Advanced Analytics & AI team, you will work with the Product Line Owner, the Activation Product Owner, and other stakeholders to be accountable to design, implement, and provide interpretation of the measurement and reporting systems to provide stakeholders timely insights to drive business value.
The ideal candidate will possess: A strong background in Data, Analytics, Measurement and passion for driving innovation through foundational data-driven solutions 5+ years of experience in cross media intelligence; the foundational data that informs the intelligence, and the ability to communicate insights and recommendations for media optimizations to business stakeholders Extensive experience of digital media audience activation and measurement reporting Experience with interacting with digital media publishers, negotiations, onboarding, data consumption Experience utilizing digital media impression log data feeds Experience working in LiveRamp Safe Haven data clean room for digital media activation and cross media measurement and intelligence As the DTC/P Insights & Measurement Product Owner you will lead the: Design, Operationalization, and Interpretation of the measurement and insights capabilities of the DTC/P ecosystem; ensuring the measurement insights are activation ready to support all the Use Cases required by the Business Innovation of the DTC/P cross media intelligences measurement and reporting capabilities ensuring the platform and assets are Future Fit ready, able to support AI mediated engagement throughout the customer journey lifecycle Impact assessment of key digital direct consumer/patient experience products and subsequent advancements required in measurement and insights to support ongoing initiatives Additionally, you will take an active role in the delivery and: Participate in business reviews as a cross-media intelligence measurement subject matter expert, Providing insights and recommendations for optimizations to participating stakeholders Articulating cross media intelligence concepts, the drivers behind the measurement observations, and ROI to non-technical stakeholders Work with the DTC/P team, business stakeholders, and the systems integrator to define the required KPI’s, reporting insights, and dashboard designs Create processes and procedures for measurement and insights reporting, as well as provide recommendations for optimizations based upon measured media, audience, and placement performance Navigate and resolve conflicts between competing stakeholder priorities by providing insights to allow stakeholders to make data-driven recommendations balancing business value, technical feasibility, and resource constraints About Sanofi: We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.

Requirements

• Bachelor’s degree in Computer Science, Information Systems, or other related degree
• At least 5 years of experience in cross media intelligence; the foundational data that informs the intelligence, and the ability to communicate insights and recommendations for media optimizations to business stakeholders
• Ability to rapidly understand key business processes and their corresponding data flows
• Proficiency in segmentation testing, A/B testing methodologies, and experimental design for impact assessments
• Knowledge of KPIs, hierarchies, and the understanding of data relationships
• Hands-on experience with LiveRamp (or equivalent) Safe Haven data collaboration & clean room audience build, media activation, and measurement environment
• Functional knowledge of data consumption layers and consumption ready datasets to inform measurement and intelligence
• Hands-on experience with Media Partners, with particular focus on media measurement, data integration and data ready platform consumption
• Deep understanding of measurement and cross media intelligence
• Track-record of problem-solving & overcoming roadblocks in a complex environment, with a “get things done” mindset
• Strong cross-functional leadership & influencing skills including an ability to work efficiently cross-functionally with: Internal/external data engineers and data scientists to test outcomes and recommend enhancements Business stakeholders to understand business priorities and pull through digital solutions
• Proven ability to build credibility and trust with business stakeholders: Translating technical complexity into business value and strategic impact Delivering on commitments and managing stakeholder expectations proactively Demonstrating business acumen and understanding of commercial/medical priorities
• Strong verbal and written communication skills

Nice To Haves

• Pharmaceutical consumer prospecting experience, e.g., knowledge of healthcare data privacy & compliance regulations
• Experience in Identity Resolution, Match Rates, Tagging, & Inter-Connectivity of various digital data sets.
• Experience with model-based audience creation; look-a-like modeling; test and control; segmentation.
• Experience in Agile development processes and DevOps methodology / principals.
• Foundational data experience. Data dictionary, Taxonomy, Naming Conventions.

Responsibilities

• Collaborate with cross-functional teams to gather requirements, drive measurement and insight strategy
• Capture business needs and impact to support the business case creation
• Assess the risks of various solutions and prioritize competing business demands
• Elicit and document requirements
• Define, set up, and validate that the solution meets functional and non-functional requirements
• Design and implement the end-to-end product vision and delivery based on impact assessments with special emphasis on measurement and reporting
• Analyze patient acquisition costs and conversion rates across spectrum on nonlinear customer journey
• Develop and interpret measurement dashboards for key stakeholders to monitor real-time performance indicators and digital media engagement trends
• Translate complex insights into strategic recommendations for campaign and media optimization recommendations
• Standardize and deliver digital products with a focus on the consumer/patient experience analytics and AI
• Promote architectural consistency and usability standards; define and execute test cases
• Manage the DTC/P Measurement & Insights product roadmap, including budget planning, resource allocation, and feasibility assessments
• Provide consultative support on business-led technology initiatives
• Identify opportunities for business-led delivery; coach employees to make use of technology and information

Benefits

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level