Direct-to-Consumer DTC Business Model Innovation Director

PepsiCo • Albuquerque, NM

11d

About The Position

Overview

Own the strategy, design, and execution of new global direct-to-consumer business models that create scalable, profitable revenue lines. This role sits at the intersection of strategy and operations. You will identify whitespace opportunities, build repeatable business models, and lead them from concept through pilot to scale. Expect ambiguity, fast iteration, and real P&L accountability.

Requirements

• 10+ years of experience across D2C, food service, QSR, or adjacent operating models
• Demonstrated success building and scaling new business models, not just optimizing existing ones
• Strong strategic mindset with hands-on operational depth you know how things actually run
• Proven ability to translate strategy into execution under real-world constraints
• Deep comfort with financial modeling, unit economics, and performance metrics
• Experience operating in fast-moving, ambiguous environments with limited precedent
• High ownership mentality you build it, you run it, you fix it

Nice To Haves

• MBA, consulting, or startup experience a plus but execution matters more than pedigree

Responsibilities

• Lead end-to-end development of new D2C business models, from strategic thesis to operational execution and scale
• Identify and evaluate new revenue opportunities across delivery-first, digital commerce, subscription, experiential, and hybrid retail models
• Design scalable operating models including unit economics, staffing, supply chain, tech stack, and fulfillment
• Build and launch pilots, define success metrics, and rapidly iterate based on performance data
• Partner closely with brand, marketing, tech, finance, and supply chain teams to ensure models are viable and brand-aligned
• Own financial performance including contribution margin, CAC/LTV, payback, and path to profitability
• Develop playbooks and operating frameworks to enable repeatable rollout across markets or brands
• Identify and structure partnerships that accelerate growth, reduce capital intensity, or unlock distribution
• Stay ahead of consumer behavior, competitive dynamics, and emerging D2C and foodservice models

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees