Direct to Consumer Channel Manager
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About The Position
The Direct-to-Consumer Channel Manager is pivotal in overseeing our DTC (Direct-to-Consumer) relationship, maximizing sales within our Shopify platform, fulfillment partnership, website sales, managing affiliate marketing programs, orchestrating SMS and email communication channels, and ensuring seamless onboarding of new products and offerings. The primary objective will be to strategize and execute DTC initiatives that enhance the consumer's journey and engagement, drive traffic, and ultimately increase conversions and revenue on our website platforms. In this role, you will develop and execute a comprehensive Go-to-Market strategy, overseeing Shopify management and creating an implementation plan that includes order fulfillment thought leadership, inventory management models, knowledge transfer, process documentation, and technical integrations. You will ensure that the Shopify platform remains competitive and effective by implementing innovative solutions. You will also be responsible for DTC website sales management, developing, implementing, and reporting on strategies to optimize sales performance on our Direct-to-Consumer website. This includes monitoring traffic, analyzing conversion rates, and identifying areas for improvement. Additionally, you will manage key sales pillars throughout the fiscal year to strengthen engagement and grow revenue. Sales optimization strategies will be a key focus, as you continuously analyze sales data, consumer behavior, and market trends to identify opportunities for revenue growth. You will implement strategies and tactics to capitalize on these opportunities, such as loyalty incentives and purpose-driven campaigns. As the leader of the affiliate marketing program, you will identify and recruit potential affiliates, manage relationships, and optimize campaigns to drive sales and ROI. You will also develop and execute engaging SMS and email marketing campaigns, focusing on segmentation, personalized messaging, and automation to drive sales and customer retention. Collaboration is essential in this role, as you will work closely with brand marketing, communications, customer service, and web teams to align strategies, drive retention, leverage resources effectively, and ensure seamless execution of ecommerce initiatives.
