Direct Response Marketer

The Motley Fool

2d•Remote

About The Position

The Motley Fool is a purpose-driven financial services company on a mission to make the world smarter, happier, and richer. For 30 years we’ve been helping people make better investment decisions through transparency, education, and Foolish fun. We’re a fast-moving, collaborative team that values high-quality work, curiosity, and initiative. We care deeply about what we do, and we’re driven by the impact our work has on real people’s financial futures. We are looking for curious and passionate writers who can inspire our members and prospects to act. Our products are designed to help investors of all levels improve their financial futures. We also believe that investing guidance should not stem from a ‘one size fits all’ mindset. So, we are looking for Direct Response Marketer to help us make the world smarter, happier, and richer. Here’s the problem: finances can be a scary topic—and it’s much easier to delay action than to put a plan together today. So as a Direct Response Marketer, your job is to inspire our members and prospects to stop waiting—and to start taking steps towards financial independence, right this minute. This is an exciting opportunity for up-and-coming copywriters to become an expert in direct response marketing while helping us grow our business. If that sounds like you, please keep reading to find out more about applying, which includes sending us a persuasive writing sample!

Requirements

You’re naturally curious—you’ll need to be able to research and write about topics you previously knew almost nothing about.
You love financial markets—your job is to turn every day news from financial markets into compelling stories that inspire people to act.
You’re empathetic—in order to inspire a person to act, you need to be able to see the world through their eyes—and understand what motivates them.
You are comfortable using AI tools to accelerate and enhance your copywriting.
You’re highly performance-focused: you love winning, you’re motivated by results, and you’re persistent about improving what’s not working.
You’re data fluent: you can interpret performance signals, seek feedback, and use learnings to sharpen your next round of ideas.
You proactively find opportunities rather than waiting for someone to point them out.
You enjoy working as part of a team.
The successful candidate will be able to provide evidence of persuasive writing ability—examples could include something shorter like email sales copy, or something longer like a long form sales letter.
The successful candidate will also not be afraid of research. The best marketing ideas do not magically appear—rather they are found through digging in and researching the topic.

Responsibilities

Developing Big Ideas for our marketing campaigns; working with the investment team on the strategy, and with the creative and product teams on the implementation.
Generating fresh concepts regularly (new angles, new formats, new hooks) and bringing them to life with minimal handholding, from first draft through launch-ready execution.
Collaborating with designers and fellow copywriters to provide constructive feedback on all creative content before live testing.
Testing new variations on control creative to keep it performing at maximum levels. Relentlessly.
Proactively identifying opportunities throughout the funnel (email, ads, landing pages, order pages, upsells, etc.) and taking action to improve conversion and member experience.
Researching individual stocks, macro-economic and country related themes, and consumer trends, and investor psychology
Using performance learnings and feedback loops to improve current and future campaigns.
Contributing to the creative needs of multiple channels including Video Sales Letters, emails, display ads, text placements, landing pages, order pages, microsites... and others we haven’t thought of yet because you don’t work here yet.