Direct Response Lead
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About The Position
The Michael J. Fox Foundation for Parkinson's Research (“the Foundation”) is seeking top talent for its Direct Response Lead position. This role oversees a $28 million revenue program ranging from $1 to $1 million donations through giving opportunities derived from direct call-to-action channels. This role leads strategic vision for the donor messaging opportunities, fundraising tactics, and a full annual plan of activations to secure contributions. This position closely partners with internal stakeholders to provide expert strategic vision and oversight to grow a $28 million program engaging over 70k donors year over year. This role coordinates across the team to ensure marketing channels and fundraising strategies are uniquely identified and tailored to meet fundraising goals for all portfolios with specific attention to Annual Giving, Planned Giving, and Major Gift revenues.
