Direct Response Director
About The Position
The Direct Response Director leads the development and implementation of multi-channel strategies that integrate direct response with journey-based approaches for Annual and Midlevel Giving at Mayo Clinic. By leveraging data-driven insights, this role creates personalized engagement experiences that deepen benefactor relationships and foster long-term philanthropic support. Reporting to the Senior Director – Annual and Midlevel Giving, the Direct Response Director collaborates across internal terms and with external partners to deliver an integrated benefactor experience aligned with organizational objectives.
Responsibilities
- Strategic Program Leadership
- Lead the development and implementation of personalized, multi-channel strategies, including email, mail, and digital, that align direct response tactics with benefactor journey stages to support both short- and long-term goals across the benefactor lifecycle.
- Advance approaches for acquisition, retention, reactivation, and upgrading to support movement along the philanthropic pipeline and drive measurable outcomes.
- Ensure all efforts are aligned with strategic priorities, budget parameters, and resource allocations.
- Data-Driven Engagement and Performance
- Leverage segmentation, behavioral data, and performance analytics to inform and refine benefactor engagement strategies across channels.
- Lead testing and measurement to enhance personalization, relevance, and long-term benefactor connection to support pipeline growth and giving potential.
- Ensure alignment of creative and messaging to deliver timely, personalized, data-informed experiences.
- Share actionable insights across teams to support continuous learning and guide strategic decision-making.
- Cross-Team Collaboration and Integration
- Drive strategic alignment across Annual and Midlevel Giving, External Relations, Gift Planning, and other key partners to embed direct response within broader benefactor engagement efforts.
- Collaborate closely with the Senior Director – Annual and Midlevel Giving and coordinate with Benefactor Service, Digital Philanthropy, and Development Communications to ensure a consistent and unified benefactor experience.
- Lead cross-functional initiatives that support strategic priorities, strengthen integration, and enhance benefactor and philanthropic outcomes.
- Communicate with clarity and build trust across diverse teams, navigating ambiguity and change with confidence.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
