Direct Mail Manager

TruGreen • Nashville, TN

437d • $79,175 - $131,958

About The Position

The Direct Mail Manager at TruGreen is responsible for executing and innovating the direct mail program, leading a cross-functional team to deliver effective mail campaigns. This role involves managing all aspects of the direct mail process, including planning, design, printing, and distribution, while ensuring timely and cost-effective delivery. The manager will track and analyze performance metrics to optimize future campaigns and present findings to stakeholders.

Requirements

• Bachelor's degree and 5+ years of direct mail marketing experience with analytics and large budgets.
• Proficiency in CRM software, direct mail platforms, and data analytics tools (e.g., Excel, Power BI).
• Strong analytical abilities to interpret data and make data-driven decisions.

Nice To Haves

• Proficient presentation skills
• Drive for continuous KPI improvement through testing new ideas
• Attention to detail and organization
• Excellent oral and written communication skills
• Ability to manage multiple projects under tight deadlines.

Responsibilities

• Develop and execute direct mail strategies in alignment with marketing goals.
• Identify target audiences and tailor messaging to different customer segments.
• Collaborate with the marketing team to ensure consistency with overall brand positioning guidelines.
• Establish thoughtful testing roadmap to drive efficient growth.
• Establish and monitor budgets for direct mail campaigns.
• Identify cost-saving opportunities while maintaining quality and effectiveness.
• Analyze customer data to segment audiences and personalize mail pieces.
• Use CRM and data analytics tools to target specific audience segments and enhance response rates.
• Ensure direct mail materials meet legal standards, including data privacy, opt-out compliance, and offer disclaimers.
• Conduct quality checks on design, print, and delivery to maintain brand consistency and accuracy.

Benefits

• Medical/Dental/Vision insurance
• Company-matching 401(k)
• Diversity and Inclusion programs
• Equal Opportunity/Affirmative Action Employer

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Administrative and Support Services
• Education Level: Bachelor's degree