Direct Mail Manager

TruGreen-posted about 1 year ago

$79,175 - $131,958/Yr

Full-time • Mid Level

Nashville, TN

Administrative and Support Services

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The Direct Mail Manager at TruGreen is responsible for executing and innovating the direct mail program, leading a cross-functional team to deliver effective mail campaigns. This role involves managing all aspects of the direct mail process, including planning, design, printing, and distribution, while ensuring timely and cost-effective delivery. The manager will track and analyze performance metrics to optimize future campaigns and present findings to stakeholders.

Develop and execute direct mail strategies in alignment with marketing goals.
Identify target audiences and tailor messaging to different customer segments.
Collaborate with the marketing team to ensure consistency with overall brand positioning guidelines.
Establish thoughtful testing roadmap to drive efficient growth.
Establish and monitor budgets for direct mail campaigns.
Identify cost-saving opportunities while maintaining quality and effectiveness.
Analyze customer data to segment audiences and personalize mail pieces.
Use CRM and data analytics tools to target specific audience segments and enhance response rates.
Ensure direct mail materials meet legal standards, including data privacy, opt-out compliance, and offer disclaimers.
Conduct quality checks on design, print, and delivery to maintain brand consistency and accuracy.

Bachelor's degree and 5+ years of direct mail marketing experience with analytics and large budgets.
Proficiency in CRM software, direct mail platforms, and data analytics tools (e.g., Excel, Power BI).
Strong analytical abilities to interpret data and make data-driven decisions.

Proficient presentation skills
Drive for continuous KPI improvement through testing new ideas
Attention to detail and organization
Excellent oral and written communication skills
Ability to manage multiple projects under tight deadlines.

Medical/Dental/Vision insurance
Company-matching 401(k)
Diversity and Inclusion programs
Equal Opportunity/Affirmative Action Employer

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