Dir, SaaS Mktg Ops & Sales Enablement

Horizon Blue Cross Blue Shield of New Jersey • Newark, NJ

82d • $135,900 - $185,535

About The Position

Horizon Blue Cross Blue Shield of New Jersey empowers our members to achieve their best health. For over 90 years, we have been New Jersey’s health solutions leader driving innovations that improve health care quality, affordability, and member experience. Our members are our neighbors, our friends, and our families. It is this understanding that drives us to better serve and care for the 3.5 million people who place their trust in us. We pride ourselves on our best-in-class employees and strive to maintain an innovative and inclusive environment that allows them to thrive. When our employees bring their best and succeed, the Company succeeds. We are seeking an exceptional, data-driven, and strategic Director of SaaS Marketing Operations & Sales Enablement to join our leadership team. This individual will play a critical role in accelerating NovaWell’s growth by building and optimizing the end-to-end marketing and sales technology infrastructure (HubSpot, Salesforce, etc.), aligning go-to-market efforts with enterprise goals, and operationalizing success across functions. As the engine behind our demand generation, lead management, marketing tech stack, and commercial analytics, this leader will serve as a trusted advisor to the CEO, Head of Growth, and client success teams. They will be responsible for driving scalable marketing and sales processes, improving revenue operations efficiency, and enhancing our ability to deliver measurable business outcomes.

Requirements

• 10+ years of experience in marketing tech and operations, sales tech and operations, and revenue operations.
• Demonstrated success in building marketing and sales ops infrastructure from the ground up in a growth-stage or mid-sized company.
• High School Diploma/GED Required.
• Bachelor degree preferred or relevant experience in lieu of degree.
• Expertise with HubSpot, Salesforce and integrated Mar Tech/RevOps stacks.
• Strong leadership, communication, and cross-functional collaboration skills.
• Knowledge of account-based marketing (ABM) approaches and best practices.
• Experience in behavioral health, health services, or payer/provider ecosystems is a plus.

Nice To Haves

• Experience in B2B healthcare, health tech, or services businesses, especially in private equity-backed or high-growth environments.

Responsibilities

• Build and optimize the marketing technology stack (CRM, automation tools, analytics dashboards) to support end-to-end lead generation and conversion.
• Utilize HubSpot, Salesforce and other necessary marketing automation and sales ops tools.
• Establish KPIs, attribution models, and campaign analytics frameworks to evaluate and report on performance across channels.
• Partner with product marketing and demand generation teams to ensure operational alignment with content strategy, targeting, and segmentation.
• Own data integrity and process rigor across systems (e.g., Salesforce, HubSpot, Pardot/Marketo) to enable clean reporting and scalable campaign execution.
• Implement and manage the sales enablement function, including tools, training, onboarding, playbooks, and performance dashboards.
• Collaborate with sales leadership to refine pipeline development, territory planning, forecasting, and compensation planning.
• Act as the connective tissue between marketing, sales, finance, and client success to ensure revenue teams are aligned, focused, and accountable.
• Drive the implementation of best-in-class practices to reduce friction in the buyer journey and increase win rates and deal velocity.
• Advise the CEO, Head of Growth and executive team on market and pipeline performance, ROI trends, and operational risks and opportunities.
• Build and lead a small, high-impact team as NovaWell grows, with a hands-on approach to execution and improvement.
• Support strategic initiatives including partnerships, M&A integration, and market expansion from a commercial operations perspective.

Benefits

• Comprehensive health benefits (Medical/Dental/Vision)
• Retirement Plans
• Generous PTO
• Incentive Plans
• Wellness Programs
• Paid Volunteer Time Off
• Tuition Reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree