Dir Mktg Lead Interventional Radiology/Cardiology

Bayer • Indiana Township, PA

75d • $136,014 - $204,021

About The Position

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice. This position will be embedded within the Interventional Team and will follow the capability cluster reporting structure aligned with the U.S. Commercial Organization. With a legacy rooted in MEDRAD and decades of pioneering innovation in interventional imaging and fluid delivery, Bayer continues to shape the future of patient care through cutting-edge technologies and cross-functional collaboration.

Requirements

• Minimum of a Bachelor’s degree.
• At least 5 years of relevant experience in U.S. medical device or healthcare marketing, with at least 3 years of experience in interventional radiology or cardiology.
• Strong ability to collaborate cross-functionally and influence without authority.
• Excellent verbal and written communication skills.

Nice To Haves

• Advanced degrees or certifications (e.g., RN, RCIS, ARRT, CVT, MBA, MHA).
• Clinical experience or strong technical understanding of interventional procedures.
• Experience launching Class II or Class III medical devices within regulated environments.

Responsibilities

• Lead tactical marketing efforts, including campaign planning, product imagery development, key messaging, and launch readiness activities.
• Support internal communications to drive alignment across global commercial, R&D, and regional teams.
• Manage market research and competitive intelligence to uncover insights that inform strategy and decision-making.
• Contribute to business case development and financial forecasting to support investment decisions and scenario planning.
• Evaluate and manage positioning and pricing strategies for Bayer’s U.S. interventional portfolio.
• Co-develop above-brand marketing campaigns that connect customers to launch messaging.
• Implement a structured process to gather and act on voice-of-customer and sales team insights, enabling continuous refinement of messaging, campaigns, and support materials.
• Support the post-market evidence strategy by identifying relevant marketing endpoints and collaborating with clinical and medical teams to translate data into impactful value messaging and promotional tools.
• Contribute to defining and refining launch brand value proposition and long-term market positioning.
• Collaborate on pricing strategies, offering development, and value proposition refinement.
• Apply knowledge of health economics and reimbursement models to commercial strategy and messaging.
• Identify, cultivate, and engage with KOLs to shape research partnerships, guidelines, and participation in society events such as TCT.
• Help shape and execute the go-to-market plan, including sales enablement and stakeholder engagement.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive benefits including medical, dental, and vision.
• Retirement and savings plans.
• Opportunities for professional growth and development.
• A collaborative, mission-driven work environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees