Dir, Marketing Technology
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About The Position
The marketing technology director is responsible for understanding marketing outcomes that deliver upon Quest's business objectives, mapping out a long-term strategy for achieving those outcomes, and implementing projects that will execute that strategy step-by-step. You are both a strategic thinker and a hands-on operator, primarily leveraging expertise in the SFSMC platform. Your focus is on the technical roadmap including platform integrations, solutions leveraging functionality, strategic thought leadership, and team performance. You will lead the technical aspects of Quest patient communication across multiple business units, partnering with marketing and business leaders to understand business goals. You will provide solution architecture for complex business problems and collaborate with internal teams to create and implement innovative high-quality solutions. Develops, tests, and documents email development, setup and query data extension, marketing automations, journeys, SMS communications, and campaign configuration. Administers the creation and management of new and existing Marketing Cloud instances and business units. Develops and documents specific training requirements. Provides data model design and implementation. Implements key integrations between Marketing Cloud and the broader Quest IT ecosystem. Collaborates with internal and agency teams during workshops, discovery sessions, etc. Consults on best practices, governance, and compliance on marketing automation platforms within the organization. Manages an agile team within the Digital Center of Excellence with direct and indirect employees. Responsible for hiring, performance reviews, training, work prioritization, coaching. Reports to the Sr. Director, Digital Marketing. Expect 2-3 direct reports: 2 CRM Managers (each with 2 direct reports) and 1 Scrum Master.
