Dir-Marketing & Brand Development

About the position

The Director of Marketing & Brand Development at Prisma Health is responsible for developing and directing the internal Creative team, which includes graphic design, content and editorial, multimedia (audio-visual), and brand management services. This role holds overall responsibility and accountability for the creation and integrity of all creative assets that promote and/or incorporate the Prisma Health brand and voice. The director manages external agency relationships related to creative assets and ensures increasing alignment between all markets and assets of the system. The position supports the Chief Strategy Officer by managing various department operations.

Responsibilities

• Oversees the marketing activities of the internal Creative team to strengthen the Prisma Health brand identity and positioning.
• Develops multimedia advertising initiatives with measurable metrics to increase awareness, engagement, and utilization in defined areas.
• Directs the organization's creative advertising and audio-visual design and production efforts to ensure a consistent brand, both visually and in voice.
• Oversees traffic management to ensure effective use of resources and manages outside vendor relationships to support business objectives.
• In cooperation with other Marketing leaders, directs the creation and quality control of all creative assets for web, social, and digital media.
• Participates in the development of external websites, intranet, and digital marketing assets.
• Performs other duties as assigned.

Requirements

• Bachelor's Degree in Journalism, Communications, Marketing, or a related field.
• Eight (8) years of experience in a leadership role for a professional marketing and/or communications department or agency.
• Healthcare experience preferred.