UHS-posted 3 months ago
Full-time • Director
Onsite • Grand Rapids, MI
1,001-5,000 employees

UHS National Call Center (a UHS company) Our mission is to be the leader in evidence-based, integrated treatment for co-occurring mental health and substance use disorders through clinical services, education, and research. Our vision is to be the best at delivering effective, lasting treatment and to provide superb experiences across our continuum of care in all places. Position Summary: The Director of Business Development oversees the provision of Sales, Marketing, and Customer Service activities within the Marketing Department. The Director of Business Development is responsible for achieving the desired utilization of the organization’s continuum of care through the effective application of marketing principles and methods. As a member of the facility management team, the Director of Business Development is actively involved in discussions related to a wide variety of facility issues including, but not limited to, strategic planning, potential growth opportunities, future projects, changing in programing/protocols, recruitment, and retention. The Director of Business Development is responsible for the facility’s strategic marketing plan, enhancing the facility’s brand/image, management of all sales and business development activities and maintaining an active and productive working relationship with internal departments and communicates issues or potential problems proactively, especially with CEO and Director of Admissions/Intake. Hours are based on departmental, and facility needs and may include day, evening, and weekend hours, as directed by the CEO/Managing Director. Must reside in Grand Rapids, Michigan.

  • Strategically analyzes and designates target markets for account managers and territory/account assignments, considering the strengths and weaknesses of each account manager. Ensures that the expertise and personal styles of team members are insightfully matched to prospective referral sources.
  • Leads and oversees the development and growth of profitable new business opportunities. Develops and implement marketing strategies to assist the facility in meeting business objectives. Regularly analyzes results of referral development calls, evaluates, and prioritizes referral targets and modifies strategies as needed.
  • Monitors the performance of each account manager against departmental goals. Assists account managers in developing individual sales plans, territory management and routing schedules. Accompany each account manager on a minimum of a quarterly basis, or more often as needs arise, to assess selling techniques, document outcomes, provide constructive feedback, retrain, and redirect, as needed. Acts as a resource for marketing team members and department managers.
  • Prepares the marketing department monthly operating report, inclusive of all required components; utilizes report to monitor success of efforts and to develop and implement corrective action plans, when necessary. Consistently submits accurate, comprehensive reports to required individuals in a timely manner.
  • Develops and implements programs, projects and activities that enhance the community’s positive perception of the organization and services; demonstrates ability to use press releases, seminars, open houses, community education programs, health fairs, etc., as strategic tools.
  • Bachelor's Degree Required, Master's preferred.
  • 5-8 years of related work experience required. 8-10 years of related work experience preferred.
  • Knowledge of market area behavioral health marketplace, insurance plans, target markets and referral sources.
  • Strong leadership abilities.
  • Knowledge of marketing principles including product, placement, pricing and promotion.
  • Excellent written and oral communication.
  • Understanding of sales, advertising, social media, and online presence.
  • Demonstrated exceptional creativity and resourcefulness in developing messaging, news releases, print and collateral material.
  • 80-90% Local Travel
  • Master's preferred.
  • 8-10 years of related work experience preferred.
  • Challenging and rewarding work environment
  • Competitive Compensation & Generous Paid Time Off
  • Excellent Medical, Dental, Vision and Prescription Drug Plans
  • 401(K) with company match and discounted stock plan
  • SoFi Student Loan Refinancing Program
  • Career development opportunities within UHS and its 300+ Subsidiaries!
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