Turner Services-posted 29 days ago
Full-time • Director
Hybrid • New York, NY

We are CNN. The world's most essential and engaging source of digital news . We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place. We're seeking a Director of Advertising Analytics to lead th e team responsible for aligning business metrics and identifying data-driven revenue opportunities to move our digital business forward . This role is at the intersection of journalism, audience behavior, and product innovation . The ideal candidate brings experience in data modeling, experimentation and innovative ad products.

  • Hire and develop a team of analyst s to create actionable insights to maximize ad revenue .
  • Partner with Data Engineering, set ad data strategy and evaluate source system datasets to determine appropriate transformations to fulfill operational and reporting needs.
  • Establish baseline metrics for the Revenue Enablement Mission and partner with stakeholder Operations, Product & Sales teams to ensure consistency of usage.
  • Along with the Ad Sales and larger Data organization, l aunch a CNN 1st party data program that makes use of CNN's competitive advan tages to target ads more effectively .
  • Using a combination of exploratory data analysis, industry trends and alignment with counterpart teams and leaders, identify levers for advertising business performance.
  • Deeply understand the ads ecosystem and corresponding data flows to identify commercial opportunities and paths to execution.
  • Partner with adjacent data and analytics team s to build sustainable data models to service the entire D igital P roducts & S ervices organization .
  • Demonstrated track record of high impact in a fast - pa ce d environment .
  • Expertise in analytics tools: SQL, ETL / ELT, Python / R, visualization tools (Looker, Tableau, Domo, etc.) .
  • Curiosity and initiative in adopting new technologies , particularly in GenAI / ML .
  • Minimum 9 years of experience working in analytics, data engineering, data science, business intelligenc e or related capacity.
  • 3+ years of experience managing technical teams.
  • Excellent communication and interpersonal skills.
  • Prior experience in advertising and ad tech preferred.
  • health insurance coverage
  • an employee wellness program
  • life and disability insurance
  • a retirement savings plan
  • paid holidays and sick time and vacation
© 2024 Teal Labs, Inc
Privacy PolicyTerms of Service