Digital/Web & Content Marketing Manager

Safeguard Medical-posted 3 months ago
Full-time
Huntersville, NC
251-500 employees
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The Digital/Web and Content Marketing Manager is responsible for developing, managing, and executing all aspects of digital marketing for the Global organization while developing and driving content strategy across all channels. This position will work closely with key members from our Product Management and global Sales teams to develop and deploy content in support of marketing plans for all market segments in alignment with company objectives. This individual will serve as the subject matter expert on all aspects of digital marketing including but not limited to web design and maintenance, paid and organic digital marketing, and social media content, and will provide recommendations for continual improvement of Safeguard Medical’s online presence. They will develop multifaceted strategies to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website and promote awareness of the Safeguard Medical Brand. This role will work onsite in our Huntersville HQ.

  • Strategizes, plans and executes all digital campaigns including website, SEO/SEM, email marketing, and paid and organic social media.
  • Manage the social media coordinator and oversee the design, execution, measurement and reporting on all social media initiatives.
  • Provides thought leadership and perspective for new and creative growth strategies through digital marketing.
  • Leads the development, curation, and deployment of compelling content to attract, engage, and retain visitors and promote sales.
  • Manages and maintains company websites; utilizing search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to website.
  • Collaborates with internal teams to design web pages that engage the target audience and create landing pages and optimize user experiences across Safeguard’s digital platforms.
  • Manage Safeguards E-commerce presence.
  • Identifies critical conversion points and drop off points and optimizes user funnels.
  • Audit current social media properties and create a go-forward strategy across all relevant channels.
  • Utilize expertise in web technologies and analytics to plan, implement and manage email marketing campaigns.
  • Identify insights from online statistics, marketplace trends, and best practices to optimize online marketing performance and budget.
  • Establishes relationships with influencers, bloggers, and other members of the digital communities within our market segments to promote the Safeguard Medical Brand.
  • Manages the associated budgets for all digital marketing, manage external agencies and service providers to meet budgetary restrictions and executional goals.
  • Expected to define KPI for all projects and follow through with ROI assessments of all digital marketing campaigns.
  • Manages all third-party digital vendors as necessary.
  • As a member of the Creative Services Marketing team, contribute to project and department milestones/goals outside of specific areas of responsibility.
  • Bachelor’s degree in marketing or a related field.
  • At least 5 years’ proven experience designing, executing and measuring all types of digital campaigns.
  • 1-3 years’ prior experience managing and developing others.
  • Prior experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
  • Prior experience with demonstrable success in managing e-commerce platforms.
  • Experience in optimizing landing pages and user funnels.
  • Experience in setting up and optimizing campaigns on all major search engines.
  • Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Experience with user interface design and human factors engineering to create visually pleasing web pages with rich content and clear navigational schemes.
  • Experience designing, delivering and analyzing successful social media campaigns.
  • Passion for life-saving efforts and technologies.
  • Demonstrates ownership and accountability.
  • Highly creative and collaborative.
  • Demonstrates the ability to plan, execute, control, and deliver.
  • Excellent written and verbal communication skills.
  • Influences others effectively.
  • Exhibits independence and initiative.
  • Strong analytical thinking and seeks critical information.
  • Attention to detail.
  • Customer focused.
  • Innovative.
  • Solid knowledge of website and marketing analytics tools (e.g., Shopify, Google Analytics, etc.).
  • Working knowledge of ad serving tools.
  • Working knowledge of other marketing tools such as Sprout Social and Active Campaign.
  • Process and project management skills with working knowledge of project management tools such as Monday.com.
  • Able to develop digital budgets.
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