Digital Support Specialist, GreenCars

Lithia & Driveway

1d•$60,000 - $85,000•Remote

About The Position

The Digital Support Specialist supports the development and execution of digital content that strengthens the GreenCars brand, educates consumers, and drives organic growth. This role helps manage the content roadmap, ensures messaging remains clear and consistent, and translates EV and hybrid topics into accessible, consumer-friendly information. The specialist will collaborate across teams to support campaigns, digital tools, and multi-channel initiatives, while also optimizing content performance through SEO insights, analytics, and ongoing reporting. This role plays a key part in reinforcing GreenCars’ position as a trusted national EV education platform.

Requirements

Strong attention to detail and ability to manage multiple priorities
Excellent written and verbal communication skills
Strong time management skills and sense of urgency in a deadline-driven environment
Ability to think critically, solve problems, and adapt quickly in a fast-paced setting
Experience working with CMS platforms and managing digital content updates
Familiarity with SEO best practices and digital performance tracking
Working knowledge of Google Analytics, UTM tracking, and basic reporting
Experience using Adobe Creative Suite (Photoshop, InDesign, Illustrator, Dreamweaver)
High School graduate or equivalent, 18 years or older required.
1–2 years of experience in web support, content support, or a related field preferred

Nice To Haves

Knowledge of Salesforce Marketing Cloud or similar email/digital marketing tools preferred

Responsibilities

Manage and maintain the GreenCars content roadmap to ensure content stays accurate, timely, and relevant
Research SEO keywords, competitor activity, and market trends to guide content planning
Create, edit, and optimize digital content to drive organic traffic and audience engagement
Support production of articles, guides, videos, newsletters, and campaign content
Maintain CMS organization and ensure consistent brand messaging across platforms
Translate EV and hybrid topics into clear, consumer-friendly education content
Support conversion funnels and key digital tools with strategic content
Monitor performance metrics and adjust content strategy based on insights and analytics
Support YouTube channel growth through scripting, optimization, and content coordination
Collaborate cross-functionally with social, marketing, creative, and external partners
Assist with content needs for events, activations, and other marketing initiatives