Digital/Social Media Producer

Nexstar Media Group, Inc.San Francisco, CA
1d$29

About The Position

Nexstar Broadcasting station, KRON4, the San Francisco Bay Area’s Local News Station, seeks a Digital/Social Media Producer. This position is responsible for day-to-day content on our digital efforts and will work closely with our News Director, Digital Director and Assignment Desk for the most accurate and up-to-date news of the day online. This will be a regular, full-time, non-union, non-exempt position. Schedule will be flexible but may include evenings and weekends.

Requirements

  • Excellent writing and editing skills, attention to detail
  • Familiarity with news writing and journalistic standards
  • Ability to create short-form videos for social media and web
  • Familiarity with CMS production
  • Some schedule flexibility (nights, weekends, early mornings)
  • Regularly meets measurements of success
  • Solid news judgment and understanding of journalistic ethics
  • Proficiency in MS Office; basic HTML
  • Proficiency in the Adobe suite: Photoshop, Premiere Pro, specifically

Nice To Haves

  • Understanding of Adobe Analytics, Chartbeat and social media analytics a plus

Responsibilities

  • Curate and produce a steady stream of interesting original content as well as content shared from other stations in the company
  • Create and curate short-form videos for distribution on social media platforms; Facebook, X, Instagram, TikTok
  • Monitor all forms of media (print, TV, digital, blogs, and social) and be quick to report breaking news
  • Always on the hunt for exclusive and/or trending content that will grow engagement and drive loyal, local traffic
  • Excellent at writing headlines and social media captions/copy
  • Prioritize packaging and creating content that grows engagement on social media and drives site visits/pageviews
  • Evaluate website traffic trends and social media analytics to make decisions on both daily content needs and, in concert with the team, longer-term content curation
  • Build positive working relationships with station staff and management, work collaboratively on enterprise content, and look for opportunities to leverage broadcast for web content
  • Look for innovative ways to distribute news content on appropriate social media channels
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