Digital Sales Manager

Hearst-posted 8 months ago

Full-time • Mid Level

Needham, MA

Publishing Industries

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WCVB, the Hearst owned ABC affiliate in Boston, MA is looking for a Digital Sales Manager to provide energized leadership for our digital sales initiatives. The ideal candidate possesses a passion for new media, enjoys staying up to date with its evolution, understands digital marketing strategy and excels in a customer-focused team environment. Join us at one of America's best media companies. Boston is a top 10 media market and one of the country's most historic cities to live, with unparalleled Healthcare, Education and Biotech. You will report to the General Sales Manager.

Prepare and implement individual advertiser account strategy including revenue goals
Meet with the local sales team, including group and individual meetings, to ensure their professional development and success with shared goals
In partnership with the Local Sales Manager, attend weekly sales meetings; prepare and lead quarterly/annual sales planning meetings
Evaluate seller performance and provide feedback
Be a primary negotiator for the station on all digital business; review important sales proposals in advance to ensure client goals are achieved in a manner consistent with station sales guidelines
Respond to RFP's; meet client deadlines
Meet with clients to develop/strengthen business relationships; improve client retention
Develop/strengthen business relationships with important station vendors
Support local sellers in sales presentations to multiple points of contact with client/agency personnel
Develop and generate non-traditional revenue and new sales programs
Manage various expense budgets related to digital projects
Work in partnership with the Local Sales Manager and National Sales Manager to achieve shared and strategic goals
Provide training to Local sellers
Ensure that all necessary sales presentations are comprehensive and available in advance of the selling window
Maintain current and accurate revenue forecasts by account
Review and approve new insertion orders
Communicate regularly with the station Director of Sale on all aspects of digital business.

Have a complete understanding of the current digital marketing landscape and strategies including synergist values with other media.
Understanding of pricing and inventory management principles
Ability to dissect an advertising RFP; identify important revenue opportunities, and prepare a comprehensive and winning response
Ability to prospect, meet with, and close business with new station clients
Possess the skills to manage and supervise others
Strong formal and interpersonal communication skills.
Proficiency with Microsoft Office products.
Proficiency with AdBook by SatTail, DART, Google Analytics, and an understanding of content marketing.
Valid driver's license and reliable automobile
Related military experience will be considered

Medical | Dental | Vision
401(k) matching
Emotional Wellness Support
Paid Time Off
Paid Parental Leave
LGBTQ+ Health Services
Additional benefits to meet your and your family's needs

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