Digital Sales Manager

Hearst • Needham, MA

309d

About The Position

WCVB, the Hearst owned ABC affiliate in Boston, MA is looking for a Digital Sales Manager to provide energized leadership for our digital sales initiatives. The ideal candidate possesses a passion for new media, enjoys staying up to date with its evolution, understands digital marketing strategy and excels in a customer-focused team environment. Join us at one of America's best media companies. Boston is a top 10 media market and one of the country's most historic cities to live, with unparalleled Healthcare, Education and Biotech. You will report to the General Sales Manager.

Requirements

• Have a complete understanding of the current digital marketing landscape and strategies including synergist values with other media.
• Understanding of pricing and inventory management principles
• Ability to dissect an advertising RFP; identify important revenue opportunities, and prepare a comprehensive and winning response
• Ability to prospect, meet with, and close business with new station clients
• Possess the skills to manage and supervise others
• Strong formal and interpersonal communication skills.
• Proficiency with Microsoft Office products.
• Proficiency with AdBook by SatTail, DART, Google Analytics, and an understanding of content marketing.
• Valid driver's license and reliable automobile
• Related military experience will be considered

Responsibilities

• Prepare and implement individual advertiser account strategy including revenue goals
• Meet with the local sales team, including group and individual meetings, to ensure their professional development and success with shared goals
• In partnership with the Local Sales Manager, attend weekly sales meetings; prepare and lead quarterly/annual sales planning meetings
• Evaluate seller performance and provide feedback
• Be a primary negotiator for the station on all digital business; review important sales proposals in advance to ensure client goals are achieved in a manner consistent with station sales guidelines
• Respond to RFP's; meet client deadlines
• Meet with clients to develop/strengthen business relationships; improve client retention
• Develop/strengthen business relationships with important station vendors
• Support local sellers in sales presentations to multiple points of contact with client/agency personnel
• Develop and generate non-traditional revenue and new sales programs
• Manage various expense budgets related to digital projects
• Work in partnership with the Local Sales Manager and National Sales Manager to achieve shared and strategic goals
• Provide training to Local sellers
• Ensure that all necessary sales presentations are comprehensive and available in advance of the selling window
• Maintain current and accurate revenue forecasts by account
• Review and approve new insertion orders
• Communicate regularly with the station Director of Sale on all aspects of digital business.

Benefits

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Publishing Industries