Digital Sales Manager

Cumulus Media•Boise, ID

48d

About The Position

CUMULUS MEDIA| BOISE, ID Currently features 6 radio stations in the Boise Market and surrounding counties. Our stations include News Talk 93.1 KBOI, 670 KBOI, Classic Rock 96.9 KKGL, Contemporary Country 92.3 KIZN, Lite Adult Contemporary 97.9 KQFC, and Sports Talk KTIK 1350 and 95.3. The audio industry is on fire - from podcasting and streaming to smart speakers and live radio - and it has never been a more exciting time to join and grow with one of the country's largest and most sophisticated audio companies! Cumulus Media is an audio-first media company delivering premium content to over a quarter billion people every month - wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 404 owned-and-operated radio stations across 85 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across more than 9,400 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. Cumulus Media |BOISE, ID has an immediate opening for a full time Digital Sales Manager. The ideal candidate will develop and implement effective digital strategies to exceed the digital budget. The Digital Sales Manager will support a team of local sellers in maximizing digital revenue growth. You will provide ongoing strategy, product support, and digital education to improve sales team knowledge and confidence in presenting digital solutions. At Cumulus, you will grow your current digital marketing knowledge into a subject-matter expertise that includes: Audio Streaming Podcast Advertising Display Advertising Website Design/Management Display Advertising Social Media Marketing Online Presence Solutions OTT and Video Advertising Paid Search Search Engine Optimization Email Marketing You will have the opportunity to use your passion for digital marketing to develop personalized, innovative, full-scope advertising solutions to meet the marketing needs of new and existing clients through the integration of digital products and services to coincide with our robust radio asset offerings.

Requirements

7 + years of digital sales, marketing, or advertising experience preferred; broadcasting industry exposure a plus
Experience selling and managing digital marketing solutions for local and regional advertisers
Experience with leading digital platforms such as Facebook Business Manager, Google Ads, etc.
Experience developing effective digital marketing strategies to accomplish advertiser goals
Solid understanding of the entire business-to-business sales process: pipelines, lead/revenue generation, successful closing processes, cross platform solutions, etc.
Excellent presentation skills are required, as are strong verbal and written communication skills with the ability to prioritize and solve client issues successfully
Time management and organizational skills, with high attention to detail
Excellent analytical and problem-solving skills
Must be a team player, with the ability to work cross-functionally with internal teams and external clients equally
Bachelor's Degree in Business, Marketing or related field is preferred

Responsibilities

Responsible for implementing effective digital sales strategies to achieve digital revenue budget
Collaborate with local management to establish digital priorities and expectations for local sales team
Support sales staff by participating in client meetings
Assist in closing strategic, high-priority digital sales agreements
Provide ongoing digital education through coaching and training
Become a subject-matter expert of Company digital marketing/advertising platforms and offerings
Step up as an effective external consultant and internal trainer on CUMULUS' digital tactics, benefits, and trends
Own the end-to-end local digital operations process to support new business development, effective fulfillment and campaign management, and client renewals
Collaborate daily - maintain high levels of communication both internally with station and corporate teams, as well as externally with clients, vendors, and stakeholders
Manage local digital platforms including websites, apps, streaming audio player, etc. and collaborate with internal and external partners to ensure best-in-class user experience and troubleshoot issues as needed
Analyze existing initiatives and conceptualize new programs or pipelines to advance the digital team
Provide a deep understanding of markets, customers, and competitors to target needs and drive sales
Provide sales teams the training, planning tools, and support to reach established revenue goals
Conduct market research on trends and competitors, as well as regular customer analysis
Other duties and special initiatives as assigned

Benefits

Competitive Pay
Focused, responsible and collaborative work environment with the ability, to ask "what if" and try innovative solutions
Medical, Dental & Vision Insurance coverage
401K with company match
Paid Vacation, Sick & Holiday time off
Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program

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