Digital Sales Manager

Spanish Broadcasting System, Inc.•Houston, TX

30d

About The Position

As a Digital Solutions Manager, you'll be responsible for working with SBS sales team, station management, the corporate office and our clients to develop, sell and deploy successful multi-âplatform advertising campaigns. The DSM will provide digital expertise and share insights with our sales team, clients, and managers and develop strategic advertising solutions by integrating cross platform advertising & sponsorships, market research, and targeted advertising & analytics into a comprehensive story and customer centric advertising solution. Specifically, he/she will work with the sales and station management to create advertising sales opportunities. The role requires someone who can think like a marketer, sell like a rep and manage multi-âfaceted digital sales.

Requirements

Bachelor's Degree in Business, Marketing or related field
At least 3 years of experience of Digital Media ad sales experience
Excellent organizational, communication and presentation skills.
Have the ability to function well in a fast-âpaced environment that often includes multiple, concurrent projects.
Possess exceptional communications skills, both written and verbal, to communicate with internal teams and clients.
Working in a fast-âpaced environment
Proficient in Microsoft Office and social networking (spreadsheets, presentation software)
Excellent writing skills in both English and Spanish
Extensive knowledge of the digital media platforms and sales technologies
Ability to adapt to changing deadlines and schedules.
Client focused, supporting a number of concurrent initiatives.

Responsibilities

Take a leadership role in evangelizing the digital media products across sales and management teams.
Responsible for managing market's digital budget.
Develop local digital sales programs and be the market's point of contact for digital solutions for clients.
Grow station digital ad sales revenue and exceed revenue goals by developing customized campaigns for station clients and making calls with the sales staff to sell these campaigns.
Work closely with the ad sales, promotions and Interactive team to develop sponsored packages.
Develop and sell customized multiplatform ad packages for important business verticals
Interpret and present proprietary and 3rd party qualitative and quantitative market research/data to station sales staff and clients
Stay current on third party research relevant to the station website(s); The Media Audit, Comscore, Nielsen Net Ratings, etc.
Attend 3 -â 6 Client or agency meetings per week
Develop products designed to acquire new customers for the station who have traditionally used newspaper or radio as a primary advertising medium
Day to day management of digital advertising sales for the radio stations including forecast management & sales analysis.
Work closely with Interactive Advertising Operations, Sales and Promotions to ensure campaigns are being fulfilled.
Provide troubleshooting assistance for creative and operations-ârelated issues for all campaigns.
Expand sales to existing clients, identify prospects, qualify opportunities and follow up on leads.
Work directly with clients and sales team to provide detailed client service and execute integrated marketing plans.
Brainstorm and help local sales teams prepare proposals based on client RFPs.
Attend local B2B and B2C events and represent SBS Interactive.