Digital Sales Manager

TEGNA Inc. • Atlanta, GA

1d

About The Position

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
WXIA WATL-TV TEGNA's NBC/MNTV affiliate, is looking for a creative Multi-Market Digital Sales Manager (MMDSM) to join a top-performing sales team. You will be responsible for growing digital revenue with core and new business. As the Multi-Market Digital Sales Manager, you will manage and develop the digital sales skills and knowledge of the Account Executives and Account Managers and build strategies to win over clients within their markets. You also oversee performance and hold your team accountable for the achievement of their individual digital goals to achieve the collective objectives.
This position reports to the Director of Sales
Current driver's license and ability to operate news gathering vehicle to and from various locations is required.

Requirements

• 3-5 years of successful digital sales and account engagement experience with 2 years of team management experience.
• Track record of successfully achieving or exceeding sales goals in digital media advertising industry, including OTT, within fast-changing, dynamic environments.
• Established leadership skills and demonstrated ability to develop teams with elite sales and customer service skills.
• Strategic thinker and disciplined executor comfortable developing and making recommendations to senior management.
• Strong presenter and communicator with internal and external customers and partners.
• Possess the ability to build an inclusive and positive work culture to foster success for the sales team.
• Proficiency with MS Office, Google Analytics, Wide Orbit Sales, Salesforce, Wide Orbit Traffic & Wide Orbit Analytics, ComScore, Matrix, Media Monitors, Tableau, and qualitative data.
• Ability to handle multiple tasks and projects effectively under deadline pressure, and able to promptly adapt to changing priorities and goals.
• Ability to effectively solve problems.
• Current driver's license and ability to operate news gathering vehicle to and from various locations is required.

Responsibilities

• Create, develop, and own strategies for generating and achieving digital revenue goals for the market.
• Recruit, retain, and effectively train top-performing sales and support talent on how to sell TEGNA’s large portfolio of digital products.
• Lead and develop a team of direct reports consisting of an Account Executive, an Account Manager, and manage dotted line reports.
• Supports sales staff with ride-along coaching, participating in client meetings, developing proposals, and acting as the subject matter expert on digital solutions.
• Identify market potential through lead generation and qualification.
• Analyze each account to create and maximize ideal marketing executions for clients, and complete appropriate business activity reports and forecasts as required.
• Develop strong relationships with local clients, manage key local accounts with your team and ensure top-shelf service is provided to all accounts.
• Review and adjust metrics to monitor sales/market share changes.

Benefits

• TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
• Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
• Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
• TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
• Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees