Digital Sales Manager

NBC•Macon, GA

35d•Onsite

About The Position

The Digital Sales Manager (DSM) will generate new business, grow existing business and work as a team leader to offer digital marketing expertise and sales enablement support. The Digital Sales Manager position is not a “manager” of people, but rather a manager of digital revenue. As DSM, your #1 responsibility is to meet/exceed the TV Station's Digital budget. Success in this role hinges on an ability to “lead with digital” — guiding prospects to uncover growth opportunities through our digital marketing services, resulting in specific, measurable business outcomes. In this role, your local business acumen, digital marketing experience, and knowledge of our comprehensive solutions will set you up for success. Our services are fulfilled by a highly skilled, company-owned team of specialists, and we boast a large, loyal audience engaged through our digital platforms and local events, primed for monetization. Our digital marketing services: Website Services: Design, Hosting, Domain, Security, Updates & Maintenance Content Services: SEO, Social Media Management, Email/Text, Video Production, Graphic Design, etc. Advertising Services: SEM/PPC, Targeted Display, OTT/CTV, YouTube, Social Media Advertising Software Services: Contesting, Business Listings Management, Reputation Management, Conversion SAAS Our own digital audience that can be monetized through sponsorship and advertising: News Website: Display Ads, Video Pre/Post Roll, Deals, Content Sponsorships, Native Advertising News Mobile App: Display Ads, Video Pre/Post Roll, Content Sponsorships, Native Advertising OTT/CTV App on Roku/Amazon/Apple: Streaming TV ads, Native Advertising Daily Email Newsletter: Display Ads, Content Sponsorships, Native Advertising Non-Traditional: Event Marketing, Outside Media Partnerships, etc. If you are a results-oriented professional with a passion for digital marketing and an eye for business growth, this role offers an opportunity to make a significant impact on your clients' success and your career. This position is not remote; it requires in-office presence at the TV station, as well as in-person meetings with business owners throughout the TV DMA.

Requirements

College level degree in Marketing, Business, Advertising or Communications preferred.
Previous experience in broadcast and digital advertising sales/marketing preferred.

Responsibilities

Develop a written 12-month plan to meet/exceed the digital revenue budget utilizing the resources available
Conduct routine training sessions on all aspects of sales, marketing and digital products/services
Identify opportunities for sales team using various research tools (OSI, Reference USA, Digital Audits, etc)
Work with your DOS, Sales Assistant or AEs to develop sales collateral and/or custom presentations
Conduct 4-legged calls with AEs to present (ask for business) - after they have conducted a proper CNA
Conduct individual sales efforts to generate digital business on your own - using 2/10/40 activity tracker
Verify accuracy of the Work-In-Progress (WIP) report, weekly. Assist DOS in troubleshooting as necessary
Assist in gathering all required account access and content/brand assets that may be holding up revenue
Provide point-of-contact support for digital revenue issue escalations (client, AEs or fulfillment team)
Provide proof-of-performance and detailed insights monthly to all clients, with the goal of retention and upsell
Provide point-of-contact support for internal departments for all things related to Digital revenue.
Other duties as assigned by General Sales Manager and/or General Manager.